DALLAS, Feb. 1, 2017 /PRNewswire/ -- Huggies, the
fastest growing diaper brand in U.S. hospitals, is launching a new
diaper for the smallest babies – Huggies Little Snugglers Nano
Preemie Diapers. These diapers are made explicitly for babies
weighing less than two pounds (900 grams), and specially-designed
to protect the delicate skin of premature babies, while promoting
healthy growth and development. The new diaper is part of No
Baby Unhugged, Huggies promise to ensure babies get the hugs
they need to thrive.
Fewer than 1.4 percent of babies born each year fit this
category, and Neonatal Intensive Care Units (NICUs) have lacked a
diaper solution specifically designed for this fragile population.
Responding to this unmet need, Huggies worked closely with NICU
nurses and neonatal therapists to develop the Huggies Little
Snugglers Nano Preemie Diaper.
"We're passionate about helping all babies thrive, especially
the smallest and most fragile. This Huggies diaper reflects our
ongoing commitment to deliver innovative solutions for the NICU,"
said Eleonora Daireaux, Vice
President, Huggies North America. "After hearing of the need for a
diaper that meets the special requirements of these babies, our
expert teams in skin science, research, product safety and
manufacturing were inspired. Knowing every second counts for these
babies, the team acted quickly to bring Huggies Little Snugglers
Nano Preemie Diapers from concept to launch in hospitals in just
six months."
The process to create Huggies Little Snugglers Nano Preemie
Diapers included intensive research and design optimization, as
well as interviews with nurses and neonatal therapists to ensure
the design provided optimal fit for healthy growth and development.
The diaper features gentle, specially-sized fasteners and a narrow,
absorbent pad to provide a flexible fit so that baby can be
comfortably positioned in a fetal tuck, with arms and legs close to
the body. The soft, smooth liner and gentle leg gathers offer
leakage protection without irritating fragile, underdeveloped
skin.
"Good-fitting diapers are important to the healthy growth and
development of our smallest patients," said Anjanette Lee, MS, CCC/SLP, NTMTC, an infant
development specialist at Memorial Hermann Southwest Hospital in
Houston, Texas, one of nine Level
III and Level IV NICUs that tested the new diaper. "In our
experience, we found Huggies Little Snugglers Nano Preemie Diapers
conformed to the baby's bottom without gapping or limiting leg
movement. The thinner fasteners and less material at the waist
provided a good fit for baby while still protecting their fragile
skin."
Every Huggies Little Snugglers Nano and Micro Preemie Diaper
goes through a rigorous inspection process, including a 40-point
hand inspection, and are individually folded and hand-packed with
care for these vulnerable babies.
A Growing Portfolio of NICU Products
Huggies Little
Snugglers Nano Preemie Diapers are the latest in a portfolio of
products designed for the NICU, including Huggies Little Snugglers
Micro Preemie Diapers and Huggies Natural Care Extra Sensitive
Wipes, the first and only baby wipe developed specifically for
premature baby skin.
No Baby Unhugged Promise
Huggies Little Snugglers Nano
Preemie Diapers are part of No Baby Unhugged, Huggies
promise to ensure babies get the hugs they need to thrive, which
includes:
- NICU products designed for the unique needs of premature
babies
- Hospital hugger programs that help volunteers provide hugs and
support for NICU babies when mom and dad can't be there
- Longstanding leadership fighting diaper need, including more
than 200 million diapers and wipes donations to help all babies
stay clean, dry and healthy
- On-going clinical research and resources like Every Change
Matters™: A Guide to Developmental Diapering Care, the first review
to consider diapering within the context of developmental
care—including skin care, physical development, sensory elements,
and bonding
Healthcare professionals can get more information about No
Baby Unhugged and Huggies Little Snugglers Nano Preemie
Diapers, including ordering information, at
huggieshealthcare.com.
About the Huggies Brand
Huggies believes deeply in the
Power of Hugs. That's why every Huggies diaper and wipe is inspired
by parents' hugs. For nearly 40 years, Huggies has been helping
parents provide love, care and reassurance to help babies thrive.
No Baby Unhugged is Huggies promise to ensure babies get the
care they need to thrive, including innovative everyday products,
growing hospital hugger programs, specially-designed products for
the smallest of babies, on-going clinical research and resources,
and diaper and wipes donations. Huggies is the fastest growing
diaper brand in hospitals and partners with NICU nurses to develop
diapers and wipes that meet the specific needs of pre-term infants.
For more information on Huggies No Baby Unhugged program visit the
"Why Huggies?" page at Huggies.com.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust Kimberly-Clark brands and the
solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share
position in 80 countries. To keep up with the latest news and to
learn more about the company's 145-year history of innovation,
visit www.kimberly-clark.com or follow us on Facebook and
Twitter.
For media interviews, contact:
Jacqueline Jones
Edelman
312-240-3360
Jacqueline.Jones@edelman.com
Terry Balluck
Kimberly-Clark Corporation
972-281-1397
Media.Relations@kcc.com
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SOURCE Huggies