DALLAS, Dec. 22, 2016 /PRNewswire/ -- Today, Huggies
announced that it's giving hugs for the holidays to help babies in
need this giving season and beyond. In early 2017, Huggies will
become the first global diaper brand to offer a program that will
enable diaper banks to purchase bulk quantities of high-quality
Huggies diapers at competitive prices. Additionally, now through
the end of the year, Huggies is matching all Rewards Point diaper
donations made to help babies in need.
This announcement is part of Huggies continued commitment to
answering President Obama's March 2016 call for helping the one in
three families suffering from diaper need, the inability to provide
fresh, clean diapers for their babies.
"These efforts support No Baby Unhugged, our promise to
help babies get the hugs they need to thrive," said Giusy
Buonfantino, president of Kimberly-Clark
Baby and Child Care North America. "We are inspired by
parents' hugs – nurturing baby with care, cradling baby in comfort
and surrounding baby in protection. The holidays are the perfect
time to think about others and give back, so we're turning that
inspiration into diaper donations and providing even more access to
our high-quality Huggies diapers to benefit the National Diaper
Bank Network."
"Having access to a Huggies quality diaper through this program
is the best value the network has had yet," said Joanne Goldblum, chief executive officer of the
National Diaper Bank Network (NDBN). "In addition to the 20 million
diapers that Huggies donates to NDBN each year, the new diaper
purchasing program will provide NDBN-members access to a trusted
source of diapers needed to fully serve struggling families in
their local communities."
Parents can help, too. Simply donate Huggies Rewards Points, and
Huggies will match every point donated through Dec. 31. Check out the new Huggies Rewards app or
visit Huggies.com to find out how to get started and donate
today.
"We want all babies to have the opportunity to grow up healthy
and happy," Buonfantino said. "In 2017, we will continue to do our
part as a leader in the effort to combat diaper need by driving
donations and advocacy, and we look forward to launching our new
program that will help more babies in need through the National
Diaper Bank Network."
Making a Difference in Diaper Need: A Look Back at
2016
Throughout the year, Huggies responded to
President Obama's call with incremental diaper donations and
partnerships to expand upon its long-standing commitment and
leadership in the fight against diaper need. To date, Huggies and
its partners have donated more than 48 million diapers and wipes in
2016 alone through:
- Partnerships with Association of Women's Health, Obstetric and
Neonatal Nurses (AWHONN) and nurses across the country to extend
AWHONN's Healthy Mom&Baby Diaper Drive
- Building upon a five-year relationship with Baby2Baby by
hosting a diaper donation event and social media activation with
Baby2Baby supporter Jennifer Garner
to drive advocacy around Diaper Need Awareness Week
- Teaming up with Miami Dolphins, San Francisco 49ers and Detroit
Lions along with the nurses of AWHONN to host diaper drives during
the football season
- Celebrating the giving season with retailers to drive
additional diaper donations based on purchases
- Helping families suffering from the effects of natural
disasters
Kimberly-Clark first brought the issue of diaper need to the
forefront in 2010, when a groundbreaking Huggies study revealed one
in three U.S. moms suffer from the inability to provide fresh,
clean diapers for their babies. These parents often have to choose
between paying for food or diapers, which can lead to increased
stress and strife. Huggies has donated more than 200 million
diapers and wipes since 2010 and helped build up a capability of
300+ diaper banks across the country as the founding sponsor of the
National Diaper Bank Network.
Additional information about the new diaper purchasing program
will be available for diaper banks in early 2017. In the meantime,
stay tuned on Huggies Facebook and Twitter pages for updates.
About the Huggies Brand
Huggies believes deeply
in the Power of Hugs. That's why every Huggies diaper and wipe is
inspired by parents' hugs. For nearly 40 years, Huggies has been
helping parents provide love, care and reassurance to help babies
thrive. No Baby Unhugged is Huggies promise to ensure babies
get the care they need to thrive – from innovative everyday
products, growing hospital hugger programs and specially-designed
products for the tiniest of babies, to diapers and wipes donations.
Huggies is the fastest growing diaper brand in hospitals and
partners with NICU nurses to develop diapers and wipes that meet
the specific needs of pre-term infants. For more information on
Huggies No Baby Unhugged program visit the "Why Huggies?"
page at Huggies.com.
About the National Diaper Bank Network
The
National Diaper Bank Network (NDBN) is a nationwide nonprofit
dedicated to eliminating diaper need in America, by leading a
national movement to help meet the basic needs of all babies and
their families…including access to clean, dry diapers and other
material goods. Founded in 2011 with the support of Huggies, the
network raises national awareness of diaper need (#DiaperNeed) and
supports the development and expansion of diaper banks in
communities throughout the country. Its active membership includes
more than 300 diaper banks, diaper pantries, and food banks located
in 46 states, the District of
Columbia and Guam. More
information on NDBN and diaper need is available at
www.nationaldiaperbanknetwork.org, and on Twitter (@DiaperNetwork)
and Facebook.
About AWHONN
Since 1969, the Association of
Women's Health, Obstetric and Neonatal Nurses (AWHONN) has been the
foremost authority promoting the health of women and newborns
through the more than 350,000 registered nurses working in women's
health, obstetric and neonatal nursing across the United States. AWHONN's Healthy
Mom&Baby Diaper Drive measures and shares the stories of
nurses who collect and donate diapers in communities throughout the
country to families-in-need through their hospitals, universities,
baby showers and education events. #nurses4babies
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB)
and its well-known global brands are an indispensable part of life
for people in more than 175 countries. Every day, nearly a quarter
of the world's population trust Kimberly-Clark brands and the
solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share
position in 80 countries. To keep up with the latest news and to
learn more about the company's 144-year history of innovation,
visit www.kimberly-clark.com or follow us on Facebook and
Twitter.
[KMB-B]
Contact: Sarah Hintze
312-240-2886
Sarah.Hintze@edelman.com
Contact: Terry
Balluck
972-281-1397
media.relations@kcc.com
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SOURCE Kimberly-Clark