DALLAS, July 14, 2016 /PRNewswire/ -- Today, the U
by Kotex brand and DoSomething.org kick off Power to the Period,
the first-ever, national period products donation drive and second
installment of the U by Kotex Period Projects – a groundbreaking
series of projects, each inspired by a woman who shares the brand's
passion for creating real change. Power to the Period aims to
provide period products for many of the 3.5 million Americans who
experience homelessness each year by encouraging people to collect
and donate extra packages of period products to homeless shelters
between July 14 - September 30. This
latest signature project follows the first of the U by Kotex Period
Projects, The Period Shop – a New York
City-based pop-up shop and abbreviated online experience
dedicated to all things period.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7868751-u-by-kotex-dosomething-power-to-the-period/
"Many people who experience homelessness have limited to no
access to period products. It's time to change that," said
Holly Sanchez, Chicago-based law student and Power to the
Period Project Captain. "I posted a tweet encouraging people to buy
and donate an extra pack of period products to benefit people in
homeless shelters. U by Kotex responded with the opportunity to
create the first-ever, national period product drive with
DoSomething.org, so I jumped at the opportunity to be involved in
this rewarding project!"
"Period products are some of the most needed items in homeless
shelters, yet shelters across the country report a consistent
shortage of these products," said Maahika Srinivasan, Campaign Lead
at DoSomething.org. "We're excited to activate our members to make
an impact on the first, national drive for period products."
In fact, a new online study conducted in June by Harris Poll on
behalf of Kimberly-Clark's U by
Kotex brand found that nearly nine in 10 Americans (89 percent) say
that having access to period products is a problem for people
experiencing homelessness, but only 6 percent have actually donated
period products to homeless shelters.
People who sign up for the campaign at DoSomething.org/Period
and upload a photo of the period products they donate will be
eligible to win a $5,000 scholarship.
Eligible participants will receive one entry for the scholarship
for every ten period products items donated. When signing up to
participate, people can also opt-in to one of 20 competitions
throughout the donation drive period. The U by Kotex brand will
donate product to a shelter designated by the top five winners of
each competition.
"Holly and the DoSomething.org team bring an unparalleled
passion and commitment to the cause, and both are tremendous
partners in working to bring the donation drive to life," said
Lauren Kren, U by Kotex brand
manager, Kimberly-Clark, "Power to
the Period is proof that together we can change the way we think
about, talk about and support the period needs of people
experiencing homelessness in our communities."
Power to the Period is supported by digital partnerships; robust
owned social and web support; and digital and print advertisements.
Additionally, lifestyle expert and online video personality
Ingrid Nilsen, who is passionate
about increasing access to period products for people experiencing
homelessness, starred in a Power to the Period PSA to help inspire
others to join the movement and to showcase her support for the
Power to the Period donation drive.
People across the country are invited to start a Power to the
Period donation drive or donate new boxes of period products to a
shelter in their area. Text PERIOD to 38383 or visit or
DoSomething.org/Period for more information. Also, visit
www.UbyKotex.com to learn more about the Power to the Period
donation drive, The Period Projects and request a U by Kotex
product sample. Join the online conversation with
#PeriodProjects.
About the U by Kotex Brand
Kimberly-Clark created the feminine care category with
the launch of the Kotex brand almost 100 years ago. Today, U
by Kotex, a full line of feminine care pads, pantiliners and
tampons, continues to push category boundaries. By providing
outstanding protection and unique design, the brand brings women a
better feminine care experience overall.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its
well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust Kimberly-Clark's brands and the
solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
U by Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share position
in 80 countries. To keep up with the latest news and to learn more
about the company's 144-year history of innovation, visit
www.Kimberly-Clark.com or follow us on Facebook or Twitter.
About DoSomething.org
One of the largest global
organizations for young people and social
change, DoSomething.org has 5.3 million members in 131
countries who tackle volunteer campaigns that impact every cause.
Poverty. Discrimination. The environment. And everything else. Its
promise: Any cause, anytime, anywhere.
Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of
U by Kotex from June 23-27, 2016
among 2,022 adults ages 18 and older. This online survey is not
based on a probability sample and therefore no estimate of
theoretical sampling error can be calculated. For complete research
method, including weighting variables, please contact Raina Bahu at rbahu@mahercomm.com.
[KMB-B]
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SOURCE Kimberly-Clark