DALLAS, Nov. 16, 2015 /PRNewswire/ -- This
November 19, on World Toilet Day,
Kimberly-Clark Corporation is expanding the Toilets Change Lives
program which aims to help solve the global sanitation
crisis.
A lack of basic sanitation affects people's dignity and
escalates the spread of life-threatening diseases that can be fatal
to children and their families. Additionally, countless children
miss school because of the spread of disease and infection from a
lack of basic sanitation. Governmental bodies and world leaders
have increasingly called attention to the crisis by organizing
events such as World Toilet Day and more recently by including
'access to water and sanitation for all' in the UN's Sustainable
Development Goals.
"At Kimberly-Clark we believe we have a key role to play
in engaging our employees, customers and consumers to take action,"
said Mauricio Troncoso, vice
president and managing director for Western Europe for Kimberly-Clark
Corporation. "The nature of our business
gives us a unique understanding of sanitation and
toilets."
The organization is rallying employees and resources
behind a large-scale multi-national program titled
Toilets Change Lives. The program aims to
connect with consumers, customers and employees in new
ways. It brings the issue to the forefront and
helps fund potentially life-saving programs. This November, the
program is expanding in 4 regions:
- For a second year in the UK, Andrex brand is partnering
with UNICEF, to sell special promotional packs of Andrex bath
tissue in key retailer Sainsbury's. For every pack purchased, a
portion of sales will support UNICEF's sanitation programs in
Angola.
www.andrex.co.uk/sanitation
- The Scott brand in Bolivia has partnered with Water for People in
a similar effort to support their Everyone, Forever program to
achieve 100% coverage in water and sanitation services in the
communities they serve.
www.scottmashigiene.com/?loc=BO
- Cottonelle is partnering with Water for People to raise
funds and awareness around the lack of basic sanitation for
families worldwide by asking individuals to
#GoCommando4ACause.
www.cottonelle.com/gocommando4acause.
- In India, Kimberly-Clark
has recently entered into a partnership with CAF India to fund
potentially life-saving programs across India – which is most impacted by sanitation
issues, particularly open defecation. The company's support will
allow for improved access to sanitation facilities in schools and
early child development centers across several states, focused on
children as behavioral change agents.
Through this combination of efforts around the world, the
Toilets Change Lives program has the potential to improve access to
sanitation to approximately 500,000 people in need.
"We're asking our consumers and our employees to purchase
our products, share posts and stories through social media to
enable contributions, or consider donating to support the cause.
We're counting on this increased engagement and the consolidated
work of our partner organizations to have a domino effect," said
Troncoso. "With greater understanding of this issue, we're in a
position to make a lasting difference."
In addition to the commercial initiative Kimberly-Clark
Corporation also co-founded the Toilet Board Coalition, a group of
leading companies, government agencies, sanitation experts and
non-profit organizations, which aims to develop commercially
sustainable and scalable solutions to the sanitation crisis. Beyond
the financial support provided to the coalition, the company is
also contributing with talent. This includes experts with a wide
variety of skills from marketing, sales and finance to research and
engineering leaders who are all volunteering their talent and
expertise to accelerate the agenda of the coalition.
For more information about Kimberly-Clark's commitment to
sanitation or to access the work of our brands related to the
issue, search "Toilets Change Lives" on Facebook.
About Kimberly-Clark
Kimberly-Clark
(NYSE: KMB) and its well-known global brands are an indispensable
part of life for people in 175 countries. Every day, nearly a
quarter of the world's population trust K-C's brands and the
solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
Kotex and Depend, Kimberly-Clark holds the No. 1 or No. 2 share
position in 80 countries. To keep up with the latest K-C news and
to learn more about the company's 143-year history of innovation,
visit www.kimberly-clark.com or follow us
on Facebook or
Twitter.
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