DALLAS, Sept. 29, 2015 /PRNewswire/ -- For the 35
million women with stress urinary incontinence – a common type of
bladder leakage – triggers like laughter and exercise can often
lead to both anxiety and leaks. A new study conducted by Harris
Poll on behalf of Kimberly-Clark's Poise brand (www.Poise.com)
found that about four in five women ages 35-65 who have experienced
bladder leakage feel living a life without leaks would be priceless
(81 percent) and want the freedom to live without worrying about
their next leak (81 percent). And now they can, thanks to new Poise
Impressa Bladder Supports – the first and only over-the-counter
internal product designed to help stop leaks before they
happen.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7591051-poise-impressa-bladder-supports/
No longer do women have to absorb leaks with pads and liners or
resort to invasive surgery. Poise Impressa Bladder Supports
(www.Impressa.com) help discreetly prevent leaks for up to 8 hours
every day, giving women a groundbreaking option that helps them
experience the confidence to enjoy active, fulfilling lives. The
Poise brand is the only brand offering women a full suite of
preventative and absorbent solutions for bladder leakage.
"As the light incontinence category leader, the Poise brand is
proud to be one brand to give women so many options to help them
live their lives uninterrupted," said Julie
Kluka, Poise brand manager, Kimberly-Clark. "With new Poise
Impressa Bladder Supports, we're empowering women to take a stand
against leaks by helping to stop them before they happen. We are
also making this topic less taboo by pledging our support to the
Women's Health Foundation."
The Poise brand is donating $100,000 to the Women's Health Foundation, a
nonprofit organization committed to improving women's pelvic health
and wellness and driving cutting-edge research initiatives, to
advance work that fosters conversation about bladder leakage and
creates communities for women. The Poise Impressa Bladder Leakage
Survey found that one in two women (51 percent) who have
experienced bladder leakage have never spoken to anyone about the
issue.
"Despite being so common, bladder leakage is something many
women shy away from talking about," said Dr. Jennifer Berman, a practicing urologist with
specialized training in female urology, and a recurring co-host on
"The Doctors." "This lack of conversation is a barrier that keeps
many women from seeking the solutions they need – like Poise
Impressa Bladder Supports – to live their best lives possible."
Additional survey results also found that 65 percent of all U.S.
women ages 35-65 have experienced bladder leakage at some point
and, of those respondents:
- About one in two (49 percent) say bladder leakage makes them
feel embarrassed, while two in five say they feel old (40 percent)
and frustrated (37 percent);
- Sixty-six percent have experienced a leak after they coughed
and 74 percent after they sneezed, both of which are also stress
urinary incontinence triggers;
- Nearly three in four women (73 percent) say if they could
prevent leaks before they happen, they would feel free to be active
and do the things they love.
"The Poise brand is listening to women with bladder leakage and
positively changing their lives with new Poise Impressa Bladder
Supports," said Dr. Jessica
Shepherd, a practicing OB/GYN, women's health expert and
founder of Her Viewpoint, a premier online women's health
community. "I treat many women with stress urinary incontinence in
my practice and can now offer them an option that helps stops
leaks, enabling them to do the activities they love instead of
sitting on the sidelines."
The announcement of Poise Impressa is also supported by an
integrated marketing program that includes:
- Real Women & Impressa videos – a series featuring the
personal stories of real women with bladder leakage and their
life-changing experiences with Poise Impressa;
- A panel of health and lifestyle experts to educate and empower
women about bladder leakage and Poise Impressa, including:
- Dr. Berman and Dr. Shepherd
- Dr. Vivian Diller, a leading
psychologist in private practice with a focus on women's
issues
- Missy Lavender, MBA, founder and
executive director of the Women's Health
Foundation
- A series of Impressa product videos featuring Dr. Berman;
- Health care provider outreach and a presence at various medical
meetings;
- Print, TV and online advertising, digital partnerships and
retail support.
Visit www.Impressa.com to learn more about new Poise Impressa
Bladder Supports.
About the Poise Brand
Launched in 1992 by
Kimberly-Clark Corporation, Poise brand is the market leader in
Light Bladder Leakage prevention and protection products for women.
Poise pads and liners come in four different forms (microliners,
liners, ultra thins and pads), five absorbencies and offer custom
product features such as longer length and wings. New Poise
Impressa Bladder Supports helps prevent bladder leaks before they
happen and are available in three sizes; women should start with
the Poise Impressa Sizing Kit to find the size that helps stop
their leaks and fits most comfortably. For more information, visit
www.Poise.com or follow us on Facebook, Twitter, YouTube or
Pinterest.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C's brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in 80
countries. To keep up with the latest K-C news and to learn more
about the company's 143-year history of innovation, visit
www.Kimberly-Clark.com or follow us on Facebook or Twitter.
Survey Methodology
The Poise Impressa Bladder Leakage
Survey was conducted online within the
United States by Harris Poll on behalf of Kimberly-Clark
between July 9 and July 13, 2015
among 1,008 women ages 35-65 who currently reside in the United States, including 663 women who
have ever experienced bladder leakage. For complete research
method, including weighting variables, please contact Raina Bahu at rbahu@mahercomm.com.
[KMB-B]
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SOURCE Kimberly-Clark