DALLAS, June 5, 2015 /PRNewswire/ -- Kimberly-Clark
Corporation was awarded five Effie Awards including one Silver and
three Bronze for its 2014 commercial programs for Depend, Poise and
U by Kotex brands at the 47th annual North American
Effie Awards last night in
New York; Scott Naturals Tube-Free
was awarded an inaugural Bronze Positive Change Effie Award for its
2014 commercial program. The company was also recognized as the No.
3 most effective marketer in North
America in 2014 on the North American Effie Effectiveness
Index Rankings.
The Effie Awards, which have honored marketing effectiveness
since 1968, have come to represent one of the highest honors in the
field of marketing and advertising. This year's North American
Effie Awards encompass 59
categories, including the specialty Health and Media Awards, and
the Shopper Effie.
"The Effie Awards recognize the best ideas in marketing. As a
member of the 2015 Grand Effie Jury, I was impressed by the quality
of this year's program entrants, so it's an honor to be named a
finalist in such strong company – let alone a multiple winner,"
said Clive Sirkin, Chief Marketing
Officer, Kimberly-Clark. "We at Kimberly-Clark, along with our
agency partners, are grateful the Depend, Poise, Scott and U by
Kotex ideas are being acknowledged by the industry. It only serves
to inspire us to push for more and better. My congratulations to
the other winners who keep us on our toes."
Kimberly-Clark and its agency partners won North American and
Positive Change Effie Awards in the following categories:
North American Effie
Awards
Personal Care:
- Silver Effie Award for U by Kotex "Save the Undies" commercial
program. Agency partners included Ogilvy & Mather; Organic,
Inc.; Marina Maher Communications LLC; Geometry; and
Mindshare.
- Bronze Effie Award for Poise "Put SAM in Your Pants" commercial
program. Agency partners included Ogilvy & Mather; Organic,
Inc.; Marina Maher Communications LLC; Geometry; and
Mindshare.
Healthcare – OTC:
- Bronze Effie Award for Depend "Drop Your Pants for
Underwareness" commercial program. Agency partners included Ogilvy
& Mather; Organic, Inc.; Marina Maher Communications LLC;
Geometry; and Mindshare.
Disease Awareness & Education – Pharma/Corporate:
- Bronze Effie Award for Depend "Drop Your Pants for
Underwareness" commercial program. Agency partners included Ogilvy
& Mather; Organic, Inc.; Marina Maher Communications LLC;
Geometry; and Mindshare.
Positive Change Effie Award
North America – Single
Market
- Bronze Effie Award for Scott Naturals Tube-Free "Toss the Tube"
commercial program. Agency partners included TRISECT; Ketchum; and
VML.
Kimberly-Clark and its agency partners were also nominated as
North American Effie Award finalists
in the following categories:
Engaged Community:
- Depend "Drop Your Pants for Underwareness" commercial program.
Agency partners included Ogilvy & Mather; Organic, Inc.; Marina
Maher Communications LLC; Geometry; and Mindshare.
Goodworks – Brands:
- Depend "Drop Your Pants for Underwareness" commercial program.
Agency partners included Ogilvy & Mather; Organic, Inc.; Marina
Maher Communications LLC; Geometry; and Mindshare.
Personal Care:
- Huggies "The Second Hug" commercial program. Agency partners
included Ogilvy & Mather; Mindshare; Geometry; and
Edelman.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C's brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than
80 countries. To keep up with the latest K-C news and to learn more
about the company's 143-year history of innovation, visit
www.kimberly-clark.com or follow us on Facebook or Twitter.
About The Effie Awards
The Effie Awards are known by
advertisers and agencies globally as the pre-eminent award in the
industry, and recognize any and all forms of marketing
communication that contribute to a brand's success. Since 1968,
winning an Effie has become a global symbol of achievement. Today,
Effie celebrates effectiveness worldwide with the Global Effie, the
Euro Effie, the Middle East /
North Africa Effie and more than 40 national Effie programs. For
more details, visit www.effie.org.
About The Positive Change Effie Awards
The Positive
Change Effie Awards, launched and run in collaboration with the
World Economic Forum, recognize and celebrate the most effective
marketing programs that have measurable shifted consumer behavior
toward more sustainable choices, and/or grown demand for more
sustainable products and services by incorporating sustainability
as part of their marketing communications. For more details, visit
www.effie.org.
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SOURCE Kimberly-Clark Corporation