Red Roof Enhances the Customer Experience with Ingenico Group’s Smart Terminals
December 06 2016 - 09:00AM
Business Wire
Ingenico Group’s next-generation iSC Touch 480 smart terminals
enable Red Roof Inn to provide a more secure and efficient payment
experience across all of its locations
Ingenico Group (Euronext: FR0000125346 - ING), the global leader
in seamless payment, announced today it has been chosen by Red Roof
Inn® to deploy a new point of sale (POS) system across its over 470
properties. By implementing Ingenico Group’s iSC Touch 480 smart
terminals, Red Roof has transformed its traditional checkout
experience with a fast and easy multimedia POS solution.
As an Ingenico Group customer for over eight years, Red Roof
chose to upgrade its current POS system to be more secure and EMV
ready. The solution also expands customer choice by enabling
acceptance of any preferred method of electronic payment, including
EMV chip & PIN, chip & sign, magstripe, signature capture
and NFC/contactless methods, including Apple Pay and Android Pay.
Ingenico Group’s iSC Touch 480 smart terminals offer an extra-large
multimedia touchscreen to enhance interactivity and the consumer’s
overall purchase experience. To increase security, the terminals
allow Red Roof to adopt point-to-point encryption (P2PE) as part of
its multi-layered security approach to reduce the scope of PCI
compliance and keep customer data safe.
“At Red Roof, we pride ourselves on providing a superior
customer experience, and we are dedicated to ensuring our guests
have a relaxing and enjoyable stay – from the moment they arrive to
the moment they leave,” said Jeff Linden, CIO at Red Roof. “With a
seamless payment experience provided by Ingenico Group, we are able
exceed our guests’ expectations by delivering a multimedia solution
equipped with a color touchscreen, which enhances interactivity and
engagement at the point of sale during check in and check out.”
By implementing 900 new smart terminals, Red Roof joins many
other hotel chains that have upgraded their payment technology to
accept EMV payments. With the liability shift, EMV migration is
critical for hotels as credit card charges are typically for higher
amounts than other businesses, meaning that each chargeback from a
fraudulent transaction could be very costly on its own. By enacting
a multi-layered security strategy that leverages both EMV
acceptance and P2PE, hotels like Red Roof are able to not only
better protect their business and reputation, but their customers’
information as well.
“With our smart terminals, we are able to significantly enhance
the checkout experience for Red Roof’s customers by providing an
interactive POS solution that accepts a variety of payment methods,
making it easy for them to pay their way,” said Scott Tubbs, chief
revenue officer at Ingenico Group. “Red Roof has been a great
partner for many years now, and is dedicated to providing its
customers with the best experience possible, and that includes the
check-in/check-out process. EMV migration is top of mind for many
hoteliers and by upgrading their payment solution Red Roof is
ensuring it is staying ahead of the trend.”
About Red Roof®
Red Roof is a leader in the economy lodging industry with
franchised, corporate-managed, and corporate-owned properties,
serving millions of guests each year. With coast-to-coast
locations, Red Roof has over 470 properties in the U.S. Red Roof is
also expanding internationally to Brazil, Canada, Thailand and
Japan. The primary goal at Red Roof is to provide customers a
savings without sacrificing comfort. The brand has been investing
significantly to renovate and upgrade hotels nationwide with sleek
and modern NextGen® redesign elements. The Red Roof NextGen hotels
feature updated, stylish and home-like interior and exterior
designs that demonstrate the Red Roof dedication to providing
customers with an affordable stay in a clean, comfortable and
modern room. The company is rolling out Red Roof PLUS+®, an
enhanced Upscale Economy® offering at a value price, committed to
“Adding More Wow to Your Stay!®”. Nice Place. Nice Price® is what
every consumer can expect when they stay at any Red Roof location;
and because the company has a single brand in their portfolio, Red
Roof also offers franchisees One Brand. One Focus™. The Red Roof
loyalty program, RediCard®, is the richest in the industry
rewarding members with free nights with only 6,000 points, advance
notice of special offers, and complimentary bottled water each day
of their stay. Traveling with your pet? Don’t forget that at Red
Roof ‘you stay happy, pets stay free’ as one well-behaved pet is
welcome per room, nationwide. The Columbus, Ohio based company has
more than 4,500 employees. For more information or reservations,
call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
About Ingenico Group
Ingenico Group (Euronext: FR0000125346 - ING) is the global
leader in seamless payment, providing smart, trusted and secure
solutions to empower commerce across all channels, in-store, online
and mobile. With the world’s largest payment acceptance network, we
deliver secure payment solutions with a local, national and
international scope. We are the trusted world-class partner for
financial institutions and retailers, from small merchants to
several of the world’s best-known global brands. Our solutions
enable merchants to simplify payment and deliver their brand
promise. Learn more at www.ingenico.us or twitter.com/Ingenico.
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Ingenico Group North AmericaMike Nourie, 770-298-1945External
Communications Managermichael.nourie@ingenico.com
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