By Mike Spector 

The National Highway Traffic Safety Administration fined Honda Motor Co. $70 million for failing for more than a decade to report deaths, injuries and certain warranty claims, the highest penalties ever levied against an auto maker by the agency.

The fines are the most since General Motors Co. agreed to pay $35 million to settle an investigation into failing to alert regulators to a deadly ignition-switch problem.

The U.S.'s chief auto regulator slapped Honda with two $35 million civil fines for violating federal legal requirements to alert the NHTSA to potential safety problems in vehicles. The first was for failing to submit early warning reports detailing 1,729 injuries and death and injury claims to the NHTSA for 11 years between 2003 and 2014. The second was for Honda's failure to report certain warranty claims and other claims under so-called customer satisfaction campaigns during the same period.

"One thing we cannot tolerate, and will not tolerate, is an auto maker failing to report to us any safety issues," said Transportation Secretary Anthony Foxx during a briefing Thursday.

Honda and other auto makers have been dealing with fallout from defective Takata Corp. air bags prone to explosions that are currently linked to five deaths world-wide. The auto maker acknowledged that eight Takata-related claims or notices weren't included in early warning reporting to regulators, including one death and seven injuries. But Honda said they were disclosed to NHTSA through other means.

Honda signed a consent order related to the fines on Dec. 29 and will have 60 days from then to provide further details on the 1,729 incidents it didn't previously report. Regulators declined to specify the exact kinds of incidents Honda failed to report, saying they would collect additional information from Honda.

Regulators have also alerted the Justice Department about Honda's failures. Mr. Foxx on Thursday said the Justice Department would have to decide whether to pursue any criminal action against Honda. A Justice Department representative couldn't immediately be reached.

"We have resolved this matter and will move forward to build on the important actions Honda has already taken to address our past shortcomings in early warning reporting," said Rick Schostek, executive vice president of Honda North America Inc., in a statement. "We continue to fully cooperate with NHTSA to achieve greater transparency and to further enhance our reporting practices."

Honda told regulators it didn't report the deaths and injuries because employees failed to enter dates that claims and notices were received into a database used to collect early-warning-reporting information, according to the consent order the company signed. The auto maker also blamed coding problems that prevented its computer system from reporting incidents. In addition, Honda said it interpreted a regulation to exclude certain third-party documents related to injuries and deaths.

Honda acknowledges its reporting systems contained "systemic failures" that led to the reporting failures, according to the consent order. Honda said no employees have been fired as a result of the failure to tell regulators about safety issues.

Under the consent order Honda signed, the Japanese auto maker will be forced to complete two audits from third parties of the company's compliance with regulatory reporting obligations. Honda will also have to train personnel on an annual basis and develop written procedures for complying with early-warning-reporting requirements, which mandate that auto makers submit quarterly reports to regulators flagging deaths, injuries and customer complaints with vehicles, among other things.

The penalties represent the latest black mark for auto makers struggling to respond to increased scrutiny from regulators, lawmakers and law-enforcement officials amid an unprecedented spate of vehicle recalls. Auto manufacturers recalled a record of nearly 64 million vehicles in the U.S. in 2014.

The NHTSA, too, has been under scrutiny and received criticism from lawmakers over failing to spot widespread safety problems at big car makers. NHTSA officials have countered that the agency is understaffed and relies on legally-required reporting on safety issues from auto makers to help spot problems.

The penalty against Honda is the NHTSA's first fine levied since Mark Rosekind, a scientist with expertise in human fatigue who has been a member of the National Transportation Safety Board, took over running the agency in December.

Mr. Rosekind on Thursday acknowledged that highway fatalities have declined nearly 25% over the past decade, but pledged to ramp up the NHTSA's scrutiny of auto makers in 2015.

GM paid a $35 million civil fine in May after acknowledging it failed to report to regulators problems with a faulty ignition switch now linked to at least 42 deaths. And almost all auto makers are grappling with how to respond to problems with defective Takata air bags.

Sen. Edward Markey (D., Mass.) and Sen. Richard Blumenthal (D., Conn.), outspoken critics of how auto makers have handled safety issues, on Thursday said the Honda fine is "a warning signal to auto companies that they should take their safety reporting system into the shop for a tuneup."

The senators and Obama administration officials, including Messrs. Foxx and Rosekind, support raising the maximum fine the NHTSA can levy against an auto maker for failing to abide by legal reporting requirements for possible safety problems. Messrs. Fox and Rosekind on Thursday reiterated their desire to increase the cap to $300 million from $35 million.

Auto-safety advocates have long favored raising the current $35 million cap on such fines, arguing they are too small for manufacturers such as GM, which reported more than $155 billion in sales in 2014.

Write to Mike Spector at mike.spector@wsj.com

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