The Hartford Expands Its Major League Baseball Presence With Five Additional Team Sponsorships
March 28 2016 - 8:00AM
Business Wire
Insurer remains presenting sponsor of the Mariano Rivera
American League Reliever of the Year and Trevor Hoffman National
League Reliever of the Year Awards
The Hartford has expanded its roster of Major League Baseball
(MLB) sponsorships to include five additional teams. New to the
company’s 2016 lineup are the Atlanta Braves, Baltimore Orioles,
Colorado Rockies, Minnesota Twins and Pittsburgh Pirates, bringing
the total to 10 teams in addition to the national MLB
sponsorship.
“Expanding our relationship with MLB increases the visibility of
The Hartford's brand and the commitment we make to our customers,”
said The Hartford’s Chief Marketing Officer Kathy Bromage. “The
activation of our sponsorship revolves around the role that relief
pitchers and closers play in the game. Teams rely on them to help
them prevail when the game is on the line, just as our customers
rely on us to help them prevail when the unexpected happens."
In addition to the national MLB agreement signed in 2015, The
Hartford signed sponsorship deals with the Kansas City Royals, San
Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas
Rangers.
The Hartford’s MLB sponsorship also included the presenting
sponsorship of the Mariano Rivera American League Reliever of the
Year and Trevor Hoffman National League Reliever of the Year
Awards. The two MLB greats for whom the awards are named after also
serve as brand ambassadors for the company. The Hartford is the
exclusive business insurance, homeowners’ insurance and employee
benefits partner of MLB.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional
sports league in the United States and consists of 30 member clubs
in the U.S. and Canada, representing the highest level of
professional baseball. Major League Baseball is the best-attended
sport in North America, and the last decade includes all 10 of the
best-attended individual seasons by fans in MLB history, with each
regular season eclipsing the 73 million mark. Now led by
Commissioner Robert D. Manfred, Jr., MLB currently features record
levels of labor peace, competitive balance and industry revenues,
as well as the most comprehensive drug-testing program in American
professional sports. MLB remains committed to making an impact in
the communities of the U.S., Canada and throughout the world,
perpetuating the sport’s larger role in society and permeating
every facet of baseball’s business, marketing and community
relations endeavors. With the continued success of MLB Advanced
Media and MLB Network, MLB continues to find innovative ways for
its fans to enjoy America’s National Pastime and a truly global
game. For more information on Major League Baseball, visit
www.MLB.com.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG)
is a leader in property and casualty insurance, group benefits and
mutual funds. The company is widely recognized for its service
excellence, sustainability practices, trust and integrity. More
information on the company and its financial performance is
available at www.thehartford.com. Join us on Facebook at
www.facebook.com/TheHartford. Follow us on Twitter at
www.twitter.com/TheHartford.
HIG-C
Some of the statements in this release may be considered
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. We caution investors that these
forward-looking statements are not guarantees of future
performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may
cause actual results to differ. These important risks and
uncertainties include those discussed in our 2015 Annual Report on
Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission.
We assume no obligation to update this release, which speaks as of
the date issued.
From time to time, The Hartford may use its website to
disseminate material company information. Financial and other
important information regarding The Hartford is routinely
accessible through and posted on our website at
http://ir.thehartford.com. In addition, you may automatically
receive email alerts and other information about The Hartford when
you enroll your email address by visiting the “Email Alerts”
section at http://ir.thehartford.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160328005244/en/
The HartfordDebora Raymond,
860-547-4611debora.raymond@thehartford.comorMajor League
BaseballMatt Bourne, 212-931-7882matt.bourne@mlb.com
Hartford Financial Servi... (NYSE:HIG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Hartford Financial Servi... (NYSE:HIG)
Historical Stock Chart
From Apr 2023 to Apr 2024