GGP Launches Fall Style Guide Featuring the Latest Seasonal Styles & Trends from Retailers, with Inspiration from Blogger Amb...
September 09 2015 - 8:00AM
Business Wire
General Growth Properties, Inc. (NYSE: GGP) today announced a
new fall style guide featuring men’s and women’s apparel from GGP
retailers and fall fashion advice from style blogger Amber
Fillerup, creator of the blog Barefoot Blonde and popular YouTube
personality. The 2015 guide is available online and features fall
outfits, trends, tips, unique wardrobe looks and a video with fall
trend advice from Amber.
“We’re always looking for ways to provide original content to
our shoppers and help push the fashion envelope. Creating this fall
look book is just one way we can help our customers discover the
latest styles at our malls,” said Sarah Alter, SVP, chief marketing
officer, GGP. “Amber’s knack for pairing clothing with unique hair
styles and accessories, along with the valuable input from GGP’s
retail partners, makes our Fall Fashion web experience an
all-inclusive, fashion-forward guide for consumers looking for a
little style inspiration this season.”
Barefoot Blonde blogger Amber Fillerup shares original posts for
GGP’s online Fall Fashion Guide, imparting the latest fall trends
and expert tips on how to mix and match clothes, makeup and
accessories to create new looks – stylishly and affordably. Amber
also divulges her Top 11 “must-haves” in a “Fall Fashion Trend”
video, showcasing her favorite looks to inspire shoppers to ramp up
their fall looks this season. The guide also includes fall fashion
tips for men, as Amber’s husband, David, shares practical advice
and tips for guys.
“GGP’s goal for this fall style guide aligns perfectly with what
I love to do on my own blog – share what’s trending and inspire
fashion fans to incorporate these trends in their own unique ways,”
said Amber Fillerup of Barefoot Blonde. “Since the guide
encompasses all fashion occasions – from everyday casual to a night
on the town – it’s the ultimate shopping tool, and will make a trip
to a GGP mall easy, fun and inspiring.”
Follow Amber on Facebook, Twitter and Instagram.
Follow GGP on Facebook and Twitter and read about industry news
on the Thriving Malls blog.
General Growth Properties, Inc. is an S&P 500 company
focused exclusively on owning, managing, leasing and redeveloping
high-quality retail properties throughout the United States. GGP is
headquartered in Chicago, Illinois, and publicly traded on the NYSE
under the symbol GGP.
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version on businesswire.com: http://www.businesswire.com/news/home/20150909005424/en/
GGPLesley Cheers,
312.960.2646Lesley.cheers@generalgrowth.com
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