Fabletics to Open First Brick-and-Mortar Stores at Five GGP Malls
July 09 2015 - 4:47PM
Business Wire
Kate Hudson’s Fashion Athletic Wear Brand Takes
Next Step in Brand Evolution
General Growth Properties, Inc. (NYSE: GGP) today announced
Fabletics, the online activewear and accessories line co-founded by
award-winning actress Kate Hudson, will open its first
brick-and-mortar stores at five GGP locations this fall to build
off the success of its e-commerce platform. Launched in 2013,
Fabletics offers premium fashion-forward activewear for women, and
recently launched a versatile and high-performance athletic wear
line for men, FL2.
“Adding Fabletics stores to our mall portfolio will give
shoppers more access to an innovative activewear brand that is
already making waves online,” said Alan Barocas, Sr. EVP of
Leasing, GGP. “More and more, we are seeing pure-play retailers
like Fabletics see the value of adding physical locations to
enhance sales and brand visibility. In fact, 90 percent of all U.S.
retail sales occur at physical stores, and when a pure-play
retailer opens a physical store, they see online sales increase
three to five times in the same trade area.”
GGP Fabletics locations opening this fall include: Bridgewater
Commons (Bridgewater, N.J.); Christiana Mall (Wilmington, Del.);
Kenwood Towne Centre (Cincinnati); The Mall in Columbia (Columbia,
Md.) and Saint Louis Galleria (St. Louis). The stores will feature
an assortment of amenities to provide an elevated experience for
shoppers, including mobile points of sale, free shipping from
warehouses for out-of-stock items, in-store fitting appointments,
buy online and pick-up in store (BOPUS), as well as a virtual
shopping cart to help customers complete their shopping online
after their in-store visit.
“We are excited to be opening our first retail locations with
GGP,” said Gregg Throgmartin, president of retail, Fabletics. “As
an e-commerce leader that is expanding into brick-and-mortar
retail, it was key that we partner with an innovative shopping
center owner that has introduced cutting-edge retail concepts to
fashion-forward and stylish customers.”
Fabletics features fashion-infused activewear that takes you way
beyond the workout, from performance-enhancing pieces to
high-fashion pieces to ultra-cozy loungewear. Every style is
designed for working out and going out. Fabletics locations will
also feature FL2, which offers a range of elite workout gear and
versatile lifestyle essentials for men to work out, play, and live
in. With outfits starting at $49.95 for a top and a bottom,
Fabletics and FL2 offer premium activewear without the high
cost.
About Fabletics and FL2
Fabletics is an innovative, high-quality activewear and
accessories line for today's active woman, co-founded by actress
Kate Hudson and the team behind JustFab. Whether it’s your sport or
your passion, FL2 is designed for the athlete, the friend, the
father, the weekend referee, the little league coach. FL2 was made
for all men, for every lifestyle.
Our designs uphold our core principles of fit, function and
style - all at great prices. Visit www.fabletics.com or www.FL2.com
to learn how to become a VIP member and enjoy free shipping, easy
returns and complete outfits starting at only $49.95.
About GGP
Follow GGP on Facebook and Twitter and read about industry news
on the Thriving Malls blog.
General Growth Properties, Inc. is an S&P 500 company
focused exclusively on owning, managing, leasing and redeveloping
high-quality retail properties throughout the United States. GGP is
headquartered in Chicago, Illinois, and publicly traded on the NYSE
under the symbol GGP.
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version on businesswire.com: http://www.businesswire.com/news/home/20150709006272/en/
GGPLesley Cheers,
312.960.2646Lesley.cheers@generalgrowth.comorZeno GroupDanika
Kmetz, 312.396.9767Danika.kmetz@zenogroup.comorFableticsAlice
Chung, 310.683.0940achung@fabletics.com
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