Kia’s “Hero’s Journey” Wins 29th Annual USA TODAY Ad Meter
February 06 2017 - 7:30AM
Business Wire
USA TODAY, part of Gannett Co., Inc. (NYSE:GCI), announced today
Kia’s ”Hero’s Journey” was ranked the top commercial in the 29th
annual USA TODAY Ad Meter, the defining barometer of Super Bowl
advertising and industry-leading tool used to measure public
opinion surrounding commercials during the game. The winning spot
featuring Melissa McCarthy marks Kia’s first time winning and
placing in the top five.
In this year’s USA TODAY Ad Meter, sponsored by Adobe and
WordPress.com, participants could vote early for the first time,
beginning Wednesday, February 1, 2017 through 1 AM ET on February
6, 2017. Voting was conducted on the Ad Meter platform at
admeter.usatoday.com, accessible via desktop and mobile phone or
tablet. Panelists were required to vote on every eligible national
ad that aired during the game, from immediately following the coin
toss through the end of regulation play. Commercials were ranked by
panelists using a numerical score, from 1-10, to determine the
highest average score and 2017 Super Bowl Ad Meter winner.
The top five ads, as voted upon by this year’s Ad Meter panel,
including final ratings are:
1. Kia’s “Hero’s Journey” 7.472. Honda “Yearbooks” 6.963. Audi
“Daughter” 6.874. Budweiser “Born the Hard Way” 6.845. Tide
“#Bradshaw Stain” 6.77
“Each year Super Bowl commercials dominate the conversation in
the media and advertising industry in the weeks leading up to the
big game but also entertain consumers across the nation,” said Dave
Morgan, President of USA TODAY Sports Media Group, USA TODAY
NETWORK. “This year, we continued to grow our audience engagement,
including an industry-first Facebook Live series. Our hosts Ron
Burke, Laura Petrecca, and our panel of experts tackled everything
from the intersection of advertising, sports and Hollywood, to what
makes a winning commercial, in the week leading up to the game. As
the hype surrounding Super Bowl commercials continues to challenge
the actual game for attention, we expect to further grow our Ad
Meter platform and define exactly what it means to successfully
advertise in the modern, digital age.”
"WordPress.com is proud to be a sponsor, and the website
platform of choice, for USA TODAY's Ad Meter," said Chris Taylor,
CMO of WordPress.com. "Thousands of people cast their votes, and we
were thrilled to be able to help power this tradition for the
audience. Congrats to all of this year’s winners.”
All the Super Bowl ads, as well as complete results and
analysis, can be seen at admeter.usatoday.com.
Previous Ad Meter winners and ratings include:2016 – Hyundai –
Kevin Hart ‘First Date’ – 6.92015 – Anheuser-Busch – Lost Dog –
8.102014 – Anheuser-Busch – Puppy Love – 8.292013 - Anheuser-Busch
- Budweiser Brotherhood - 7.762012 - Doritos - Man's Best Friend -
8.822011 - Tie - Bud Light - Dog sitter puts dogs to work,
Frito-Lay Doritos - Dog's revenge for Doritos teasing - 8.352010 -
Mars Snickers - Betty White and Abe Vigoda in casual football game
- 8.682009 - Frito-Lay Doritos - Crystal ball sees free Doritos -
8.462008 - Anheuser-Busch - Dalmatian trains Clydesdale to make
beer wagon team - 8.732007 - Anheuser-Busch - Crabs worship a
cooler of Budweiser on the beach - 8.562006 - Anheuser-Busch:
Secret refrigerator stocked with Bud Light - 8.392005 -
Anheuser-Busch: Pilot jumps out of airplane for Bud Light -
8.652004 - Anheuser-Busch: Owners demonstrate how their dogs fetch
Bud Light - 9.042003 - Anheuser-Busch: Replay - 8.992002 -
Anheuser-Busch: Satin Sheets - 9.112001 - Anheuser-Busch: Cedric's
dream date - 8.632000 - Anheuser-Busch: Rex the Dog recalls his
worst day - 8.091999 - Anheuser-Busch: Separated at Birth -
8.011998 - Pepsi: Flying Geese - 9.081997 - Pepsi: Dancing bears -
8.221996 - Pepsi: On security camera, Coke driver nabs Pepsi -
9.421995 - Pepsi: Boy gets sucked into bottle - 9.661994 - Pepsi:
Chimp escapes lab, hits the beach - 9.341993 - McDonald's: Jordan
and Bird shoot hoops - 9.001992 - Nike: Bugs Bunny and Michael
Jordan team - 8.511991 - Diet Pepsi: Ray Charles' new jingle
catches on - 8.521990 - Nike: Famous announcers call imaginary game
- 8.171989 - American Express: Dana Carvey and Jon Lovitz travel to
the Super Bowl - 7.52
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Communicationsaallman@gannett.comorFOR INVESTOR
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