USATODAY.com Sees Record-Breaking Post-Super Bowl Numbers
February 09 2016 - 5:06PM
Business Wire
Desktop and Mobile Sites, Applications Drew
Highest Page Views, Unique Browsers in Company History
USA TODAY has shattered its previous records in page views and
unique browser numbers on desktop and mobile sites, as well as
applications.
Driven primarily by Super Bowl coverage and its Ad Meter
barometer, an industry-leading tool used to measure public opinion
surrounding Super Bowl advertising, which was sponsored by Adobe,
USATODAY.com page views topped 65MM on Monday, February 8. This is
the highest number of page views in a single day, with the previous
record being 59MM on January 11, 2016. The site also saw its
highest number of unique browsers, hitting 10MM on desktop, mobile
and apps combined. The previous record was 9.1MM on February 2,
2016.
“This is a huge moment for USA TODAY. Our record-breaking
numbers reflect the true strength of our USA TODAY NETWORK and the
hard work and dedication of our journalists,” said Dave Callaway,
editor-in-chief of USA TODAY. “It goes to show that USA TODAY is
the go-to spot for content around the biggest news in the
country.”
USATODAY.com also saw a surge in video views, reaching roughly
5.4MM plays across desktop and mobile and more than quadrupling
last year’s “Monday after Super Bowl” numbers. Video traction was
led primarily by the Super Bowl ads. Additionally, USA TODAY
NETWORK sites – comprised of USA TODAY and 92 local properties
including the Arizona Republic, Detroit Free Press, Des Moines
Register, and Cincinnati Enquirer, among others – achieved a record
700K video views.
About USA TODAY
Founded in 1982, USA TODAY delivers high-quality, engaging
content through unique visual storytelling across all platforms. An
innovator of news and information, USA TODAY reflects the pulse of
the nation and serves as the host of the American conversation —
today, tomorrow, and for decades to follow. USA TODAY is the
nation’s number one newspaper. USA TODAY's award winning news site
reaches more than 50M unique visitors a month across its digital
platforms with more than 20M application downloads. USA TODAY is
owned by Gannett Co., Inc. (NYSE: GCI).
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USA TODAYFor media inquiries, contact:Chrissy TerrellCorporate
Communications and PR
Manager703-854-5292Caterrell@usatoday.comorFor investor inquiries,
contact:Michael P. DickersonVice President, Investor
Relations703-854-6185mdickerson@gannett.com
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