Des Moines Register & Gannett Product Win First Ever, ‘Best Use of Technology in Journalism’ Award for Virtual Reality & ...
November 18 2015 - 2:19PM
Business Wire
The National Press Foundation recognizes The
Des Moines Register and Gannett Product for groundbreaking use of
virtual reality and 360-degree video in the newsroom
The National Press Foundation awards The Des Moines Register and
the Gannett product team as the first-ever recipients of the ‘Best
Use of Technology in Journalism’ award for the “Harvest of Change”
and “Iowa State Fair Soapbox” projects.
As part of the USA TODAY NETWORK, The Des Moines Register worked
closely with the Gannett product team to produce a groundbreaking,
Edward R. Murrow award winning virtual reality (VR) experience on
Iowa agriculture called “Harvest of Change.” The 3-D immersive tour
of a southwest Iowa family farm was the first of nine VR
experiences produced by journalists and digital product experts
within the USA TODAY NETWORK.
In addition to Harvest of Change, The Des Moines Register and
the Gannett product team provided live 360-degree coverage of the
speeches from the Iowa State Fair Presidential Soapbox, giving
at-home viewers a first-of-its-kind, fully immersive experience of
this Iowa State Fair tradition.
“These two projects reflect the Des Moines Register’s
persistent pursuit of innovation and new ways of
storytelling with their partners at Gannett product. The use
of new tools like virtual reality and 360-degree video
reflects a culture of experimentation in a newsroom that
should be recognized and rewarded. Their utilization of
technology created game-changing consumer
experiences. The judges were impressed the Register
produced two technologically ambitious projects in one year,”
said the National Press Foundation Judges.
“We are pioneers in this space, creating content with 360-degree
video and telling stories through new mediums like virtual reality.
This is allowing us to connect with our audiences and provide an
expanded news experience,” says Mitch Gelman, vice president of
product at Gannett. “With our 92 local news properties and USA
TODAY, our intent is to better connect our audience to stories and
provide them with an experience that is deeply immersive and
relevant to them on a national, local or personal level.”
“We’re particularly proud of this award because both of these
projects reflect topics of importance to our readers — agriculture
and politics,” Register Executive Editor Amalie Nash said. "To team
up with Gannett product and be able to delve into those topics in
new and immersive ways was ground–breaking. We received fantastic
feedback in both cases and are committed to continuing to find new
ways to tell stories and connect with our readers."
About Gannett:
Gannett Co., Inc. (NYSE: GCI) is an international media and
marketing solutions company that informs and engages more than 100
million people every month through its powerful network of digital,
mobile and publishing properties. Our portfolio of trusted brands
offers marketers unmatched local-to-national reach and
customizable, innovative marketing solutions across any platform.
Gannett is committed to connecting people – and the companies who
want to reach them – with their interests and communities. For more
information, visit www.gannett.com.
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Gannett Co., Inc.For media inquiries, please
contact:Amber AllmanVice President, Corporate
Communications703-854-5358aallman@gannett.comorFor investor
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Relations703-854-6185mdickerson@gannett.com
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