CARLSBAD, Calif., Jan. 4, 2017 /PRNewswire/ -- Callaway Golf
Company (NYSE: ELY) today introduced the Great Big Bertha Epic Sub
Zero Driver, a true paradigm shift in tour driver performance.
"Tour drivers typically emphasize the performance better players
want most – speed, low spin and control – at the expense of
forgiveness," said Dr. Alan
Hocknell, Callaway's senior vice president of R&D. "GBB
Epic Sub Zero's combination of tour performance and forgiveness
make it a breakthrough in driver engineering."
Epic Sub Zero's power is based on Callaway's innovative new
Jailbreak Technology, which fundamentally changes how the head and
clubface behave at impact to deliver more ball speed and distance.
At impact, a metalwood's face flexes and the crown bulges upward
while the sole bulges downward. Jailbreak bars form a firm
connection between the crown and sole to inhibit their flexing.
That puts more of the load of impact on the face. Physicists call
this "energy lensing." In Epic, it promotes faster ball speed for
more distance.
"Jailbreak Technology creates a new and remarkably efficient
working relationship between the face, crown and sole to promote
faster ball speed across more of the face to give the golfer more
distance," said Hocknell.
Epic Sub Zero's clubhead consists of Callaway's aerospace-grade
titanium Exo-cage outfitted with a crown and sole panels made of
triaxial carbon, an extraordinarily light and strong composite
material developed by Callaway. A full 50 percent of the head's
surface area consists of triaxial carbon. The crown weighs just
10.8g, the sole panels just 7.4g. The weight saved is strategically
repositioned to create Epic Sub Zero's extraordinarily high MOI (or
Moment of Inertia), which measures a full 40 percent higher than
the Big Bertha 816 Driver (when Epic Sub Zero's heavier
interchangeable weight is in back).
Two interchangeable weights (12g and 2g) positioned at the front
and back of the sole, which can be used in tandem with the Optifit
hosel, give players the ability to adjust the spin-rate, the launch
angle and MOI.
Epic Sub Zero's unique head construction allows Callaway
engineers to position the Center of Gravity low, deep and in line
with the head's neutral axis, which is defined as a line that
intersects the geometric center of the face and runs perpendicular
to the loft. The CG location, in particular CG height, is often
measured relative to the neutral axis.
Head speed gets a boost from Callaway's Speed Step technology.
Designed with the direction of aerospace experts, the Speed Step,
located on the crown, improves aerodynamics for more speed and
distance.
"Callaway engineers paid particular attention to the shape,
aesthetics and acoustics to make Epic Sub Zero great to look at and
agreeable to listen to," said Hocknell. "The Tour-inspired shape is
sleek and confidence-inspiring. The triaxial carbon weave visible
on the rear half of the crown, and the vibrant green highlights on
the head, shaft and grip, together create a dynamic appearance from
every angle."
Four premium, Tour-proven stock shafts are available, all
engineered to deliver an outstanding combination of speed, power,
feel and control. A long list of custom after-market shafts is also
available.
GBB Epic Sub Zero driver availability begins January 27, 2017 at a new product introductory
retail price of $499.
Also announced today, Callaway Golf will bring a complementary
Great Big Bertha Epic Driver, also featuring Jailbreak Technology,
and a full line of GBB Epic Fairway Woods. These clubs will also be
available starting January 27,
2017.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE:ELY) creates products designed to make every golfer a
better golfer. Callaway Golf Company manufactures and sells golf
clubs and golf balls, and sells golf accessories under the Callaway
Golf® and Odyssey® brands worldwide. For more information please
visit www.callawaygolf.com.
Media contact:
Scott
Goryl
Callaway Golf Company
scott.goryl@callawaygolf.com
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SOURCE Callaway Golf Company