Everything Everywhere: One company, running two of Britain's
most
famous brands Orange and T-Mobile
Best for customers: Scale of new company allows delivery of best
value,
best choice, best coverage and best quality in the industry
Biggest Network: Plans for a single super-network that will give
bigger and
better coverage for customers, with a smaller impact on the
environment
Benefits begin this year: Roaming across both networks due later
this year,
at no additional cost to the customer
Boost for Sales: Biggest operator retail presence on the high
street with over
700 stores today
Brilliant Service: Focus on quality, to ensure customers receive
the very best
service, helping people discover more from their mobile
Acceleration in new markets: New assault on business market,
continued
leadership in wholesale, and focus on new revenue streams
One Team: New Leadership Team announced to take the company
forward
London. 11 May 2010. Britain's biggest communications company
was
unveiled today, promising to transform the industry and give
UK
consumers the best coverage, devices, service and
communications
experience possible.
The company called Everything Everywhere will run two of
Britain's
most famous brands, Orange and T-Mobile, and has a customer base
of 30
million people: over half of the UK adult population.
Orange and T-Mobile will continue as leading brands in the
market, with each
brand having its own shops, marketing campaigns, propositions
and service
centres. However, behind the scenes, the two brands will be run
by one
company, with one team and one vision to give consumers instant
access to
the people, places and things they want, wherever they are.
Everything Everywhere is the name of the company that runs
Orange and
T-Mobile, and the company that all 16,500 employees will work
for. The
company will be officially integrated on July 1.
Tom Alexander, Chief Executive of Everything Everywhere,
said:
"Together, we are Britain's biggest communications company, with
over 30
million customers.
"We are on the verge of a communications revolution. Up until a
few years
ago, mobile was just about voice and text not now. Multimedia
phones have
already started to change the way our customers access the world
for
entertainment, education, information wherever they are,
whenever they
want.
"That is why, through our scale and Britain's only super-network
with its
unsurpassed coverage and capacity, we will be leading this
revolution, giving
customers instant access to everything, everywhere.
"We are Everything Everywhere it's our name, our vision, and our
ambition
and we run two of the UK's biggest brands Orange and T-Mobile.
It's our
vision to give our customers instant access to everything
everywhere, opening
up a world of endless possibilities."
FURTHER INFORMATION
The brands
Everything Everywhere will give the two trading brands of Orange
and
T-Mobile a shared platform of strength, with each brand owning
clear
emotional territory in terms of propositions, marketing and
brand identity.
To customers, Orange and T-Mobile will continue to compete as
distinct
brands in the market, each having its own shops, campaigns,
propositions
and service centres.
Best network
Everything Everywhere is creating the country's biggest and best
mobile
network. The ambition is to combine both the Orange and T-Mobile
networks,
cut out duplication, and create a single super-network.
For customers it will mean bigger network and better coverage,
while reducing
the number of stations and sites which is good for cost
reduction as well as
being good for the environment.
Later this year, customers will experience the first benefits of
the merger, with
the ability to roam across both networks at no additional
cost.
Boost for sales
Together Orange and T-Mobile have over 700 stores on the British
high street
today. The company is now looking at continuing to improve and
evolve its
estate to generate more sales and cement its position as the
UK's number
one communications company.
Brilliant service
It is an ambition of Everything Everywhere to deliver the best
service in the
industry to the company's 30 million customers across both
brands.
The company intends to do that by offering an excellent level of
service, with
the best-trained and motivated people helping customers.
Acceleration in new markets
The company intends to propel itself beyond mobile
communications, with a
greater focus in developing new revenue streams based on the
way
customers will use their devices in the future.
With greater scale, the company intends to develop new revenue
streams in
adjacent markets, such as mobile advertising and mobile
commerce.
With the company's new coverage and scale, it also intends to
ramp up offers
to the business market, with the best propositions and value for
businesses
across Britain.
One Team
There is a new Leadership Team for Everything Everywhere, with
key
personnel from both Orange and T-Mobile running key areas of the
enlarged
business.
The team is led by Tom Alexander, Chief Executive, and Richard
Moat, Chief
Financial Officer and Deputy Chief Executive.
Joining them in the Leadership Team, are:
Andrew Ralston, Chief Commercial Officer
Guillaume van Gaver, Vice President of Marketing
Mark Duncan, Vice President of Sales & Loyalty
Andrew Coull, Vice President of Retail
Pippa Dunn, Vice President of Orange Propositions
Lysa Hardy, Vice President of T-Mobile Propositions
Gerry McQuade, Chief Development Officer
Marc Overton, Vice President of Wholesale
Martin Stiven, Vice President of Business
Bruno Duarte, Vice President of Home
Russel Taylor, Vice President of Business Development and
Online
Neal Milsom, Vice President of Finance
Emin Gurdenli, Vice President of Network
Fotis Karonis, Vice President of IT
Jackie O'Leary, Vice President of Customer Operations
Rui Pereira, Vice President of the Programme Management
Office
John Cromack, Vice President of Purchasing
Linda Kennedy, Chief Change Officer
Ian Pitcher, Vice President of People Operation
Nicolas Ott, Vice President of Strategy, Planning and
Regulatory
Steven Day, Vice President of Brands and Communications
James Blendis, Vice President of Legal
Ben Messore, Vice President of Strategy