HERTFORDSHIRE, England and
PITTSBURGH, Aug. 12, 2015 /PRNewswire/ -- Mylan N.V.
(Nasdaq: MYL) is pleased to announce today the launch of new
resources featuring Disney content and programming, designed to
help families living with potentially life-threatening (severe)
allergies understand the importance of anaphylaxis awareness and
ensure they are ready to respond in case a life-threatening
allergic reaction (anaphylaxis) occurs. The unique multimedia
content, created by Disney in collaboration with Mylan, focuses on
the importance of having an anaphylaxis action plan in place, the
critical first step of which is avoiding allergic triggers. The new
resources include an educational website, MyAllergyKingdom.com, a
children's story book and cookbook, and food allergy-friendly
programming at the 2015 Epcot International Food and Wine
Festival this fall.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/players/English/7567251-mylan-disney-myallergykingdom-website/
"Mylan has been a leader in the efforts to educate families
about severe allergies, the importance of avoiding allergic
triggers and being ready to respond to anaphylaxis. Our expertise
coupled with the magic of Disney storytelling can help support
families managing severe allergies in an effective and engaging
way," said Mylan CEO, Heather Bresch. "We are thrilled to be
able to bring these initiatives to life for the nearly 43
million people affected by severe allergies across the country who
need support."
Today, MyAllergyKingdom.com launched to provide helpful features
for families managing severe allergies, including recommendations,
tips and real-life stories from experts and parents. The materials
on the website help address a serious topic that can sometimes be
frightening in a non-threatening way. The website will be updated
every month with new educational content, including:
- Expert tips and tricks from parents who share smart
strategies for managing severe allergies.
- Tips for newly diagnosed patients to help find their
"new normal" for living with severe allergies.
- Recipes for meals and treats the whole family will love
– all free of the top eight food allergens.
- Blog posts from food allergy moms Angie and Teresa
highlighting their own families' stories.
- Crafts and projects specially designed for children with
severe allergies, as well as information about local events.
- Savor the Magic Sweepstakes, where people can
enter for a chance to win a Walt Disney World Vacation with a
special dining experience at one of three Walt Disney World Resort
restaurants.*
Later this year, Mylan will distribute two books created by
Disney Publishing Worldwide for families living with severe
allergies. "Show & Tell Scout" is a children's story book
featuring Scout, a young fox living with severe allergies to
peanuts and milk. With the help of Mickey
Mouse and friends, Scout learns how to teach his friends –
and readers – about how he manages his severe allergies, including
the importance of having an anaphylaxis action plan. A cookbook
featuring more than 40 unique recipes inspired by some of the most
beloved Disney characters will also be available this year.
This fall, Mylan will sponsor a series of food allergy-friendly
programs and culinary demonstrations at the
Epcot International Food and Wine Festival at Walt Disney
World Resort. The events will feature notable chefs and
food-allergy moms sharing recipes free of the top eight food
allergens and highlighting tips about how to manage a severe
allergy, whether at home, dining out, or on vacation.
To learn more, and to find other helpful resources regarding
anaphylaxis and severe allergies, be sure to visit
www.MyAllergyKingdom.com.
*NO PURCHASE NECESSARY. Void where prohibited.
Open only to persons who are legal residents of the 50 U.S. or D.C.
and who are not minors as defined by their state of primary
residence or who are not a healthcare professional (or a member of
healthcare professional's family). Sweepstakes starts 12:00 AM (PT) on 8/12/15 and ends 11:59 PM
(PT) on 9/30/15. Limit one (1) Entry per day, per
Member/person. There is only one (1) prize available to be won. For
full official rules, visit http://www.disney.com/savorthemagic.
Sponsor: Disney Online, 1200 Grand Central Avenue, Glendale, CA 91201.
About Anaphylaxis
Anaphylaxis is a
life-threatening allergic reaction that has many possible triggers,
occurs quickly, without warning, and must be treated immediately
with epinephrine. Symptoms may include hives, swelling or redness
of the skin, tightness in the throat, nausea, dizziness, breathing
problems, a decrease in blood pressure and/or fainting. Anaphylaxis
can be caused by triggers, such as food, stinging and biting
insects, medicines, latex or even exercise. While symptoms of an
allergic reaction vary from person to person, reactions can quickly
progress to become life-threatening.
About Mylan
Mylan is a global pharmaceutical
company committed to setting new standards in healthcare. Working
together around the world to provide 7 billion people access to
high quality medicine, we innovate to satisfy unmet needs; make
reliability and service excellence a habit; do what's right, not
what's easy; and impact the future through passionate global
leadership. We offer a growing portfolio of around 1,400 generic
pharmaceuticals and several brand medications. In addition, we
offer a wide range of antiretroviral therapies, upon which nearly
50% of HIV/AIDS patients in developing countries depend. We also
operate one of the largest active pharmaceutical ingredient
manufacturers and currently market products in about 145 countries
and territories. Our workforce of approximately 30,000 people is
dedicated to creating better health for a better world, one person
at a time. Learn more at mylan.com.
About Walt Disney Parks and Resorts
More than 60 years ago, Walt Disney created a new kind of
entertainment families could experience together, immersed in
detailed atmospheres and vibrant storytelling. His vision now
includes a collection of five of the world's leading family
vacation destinations – Disneyland Resort, Anaheim, Calif.;
Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney
Resort, Urayasu, Chiba, Japan; Disneyland Paris,
Marne-la-Vallee, France; and Hong Kong Disneyland Resort,
located on Lantau Island. A sixth resort, Shanghai Disney Resort,
is currently under construction in Pudong New
District, Shanghai. In addition, Walt Disney
Parks and Resorts includes the world-class Disney Cruise Line;
Disney Vacation Club; Adventures by Disney, a guided group vacation
experience to some of the world's most popular destinations; and
Walt Disney Imagineering, which creates and designs all Disney
parks, resorts, cruise ships, entertainment and attractions.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company's stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to
apps, books and console games. DCPI comprises two main
lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams
of app and game developers, licensing and retail experts, a leading
retail business (Disney Store), artists and storytellers, and
technologists who inspire imaginations around the world.
Walt Disney
World® Resort and Epcot®
International Food & Wine Festival are registered trademarks of
Disney. All other trademarks are the property of their respective
owners.
© 2015 Disney. All rights reserved.
© 2015 Mylan Inc. All rights reserved.
NON-2015-0286
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SOURCE Mylan