CEMEX to Digitally Transform Its Customers’ Experience in Collaboration with IBM
November 17 2016 - 6:00AM
Business Wire
- CEMEX teams up with IBM to digitally
reinvent business operations across the construction industry
ecosystem
CEMEX (NYSE: CX), one of the leading building materials
companies in the world, and IBM (NYSE: IBM), today announced that
CEMEX will undertake a sweeping digital transformation designed to
improve its operations, substantially improve its customer
experience and increase business efficiencies.
CEMEX's digital transformation will enable real-time, mobile
engagement with its building materials customers and
distributors—companies that build everything from sports complexes
and skyscrapers to houses and high-scale infrastructure around the
world. CEMEX will deploy a suite of custom made-for-business apps,
built to meet the needs of CEMEX’s customers, transforming how the
entire company does business from attracting new clients to
collecting payments, invoicing and after-sale support.
Beginning in early 2017, CEMEX will launch a suite of custom
apps designed in collaboration with IBM iX (Interactive Experience)
to create the best mobile-led customer experience in the building
materials supply industry. CEMEX will follow a “speed-to-market”
approach—launching a pilot project, followed by user testing,
adjusting the solutions to meet the users’ needs, and then scaling
the apps worldwide. For example, a new Foreman app that will enable
construction foremen to manage many aspects of their ready-mix
concrete orders in real-time is currently being field tested by
select CEMEX customers in several markets prior to global
implementation.
“At CEMEX, the future for our industry will be driven by the
quality of the customer experience, not just the quality of the
products and services. Our customers are increasingly expecting to
have the same kind of experiences in working with businesses that
they have in the consumer space,” said Fernando A. Gonzalez,
CEMEX’s Chief Executive Officer. “By deploying IBM’s new and
innovative methods of experience design and process reinvention,
CEMEX can create a superior customer experience and more readily
deliver higher value to our stakeholders.”
CEMEX is teaming up with IBM on one of the most comprehensive
digital transformation strategies undertaken in the industry,
including digital experience design, digital process reinvention,
agile delivery, dev-ops implementation and business process
operation. The transformation will fundamentally change how
foremen, field operations managers, cement masons, concrete
finishers, truck drivers and other construction professionals do
their jobs and interact with CEMEX.
"We are committed to reinventing how work gets done using IBM iX
and IBM Design as the new methods to reengineer business processes.
We forged our partnership with Apple to change the nature of work
by combining our expertise in customer experience design with our
technological acumen," said Jesus Mantas, General Manager, IBM
Global Business Consulting Services. “The changes we are driving
with CEMEX focus on digital reinvention and customer experience
transformation at speed and scale. Our approach always starts with
user experience - creating exceptionally elegant and simple ways
for clients, employees and partners to better perform their
jobs.”
CEMEX is also leveraging Mobile at Scale for iOS, a new IBM app
design and development model for the rapid development and
deployment of multiple iOS apps. This unique, integrated approach
enables CEMEX to work closely with IBM to quickly and efficiently
design, develop, deploy and maintain apps over their lifecycle.
To learn more about IBM iX, visit: https://ibm.biz/BdrUXg
For more information regarding IBM MobileFirst for iOS apps and
services please visit
www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html or
www.apple.com/business/mobile-enterprise-apps/
ABOUT CEMEX
CEMEX is a global building materials company that provides high
quality products and reliable service to customers and communities
in more than 50 countries. Celebrating its 110th anniversary, CEMEX
has a rich history of improving the well-being of those it serves
through innovative building solutions, efficiency advancements, and
efforts to promote a sustainable future. For more information,
please visit: www.cemex.com
This press release contains forward-looking statements and
information that are necessarily subject to risks, uncertainties
and assumptions. Many factors could cause the actual results,
performance or achievements to be materially different from those
expressed or implied in this release. Neither of CEMEX or IBM
assume an obligation to update or correct the information contained
in this press release.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161117005393/en/
CEMEXMedia
Relations:Jorge Perez, +52 (81)
8888-4334mr@cemex.comorInvestor Relations:Eduardo
Rendon, +52 (81) 8888-4256ir@cemex.comorAnalyst
Relations:Lucy Rodriguez,
+1-212-317-6007ir@cemex.comorIBMIBM Media Relations, MexicoSusana
Maldonado, +52-55-5270-6502smaldona@mx1.ibm.comorIBM Media
Relations, United StatesSuzanne Cross,
518-506-8848suzanne.cross@us.ibm.com
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