WOONSOCKET, R.I., June 23, 2015 /PRNewswire/ -- CVS Health
(NYSE:CVS) today announced that Norman de
Greve will join CVS Health as Chief Marketing Officer,
effective July 15. In this role, de
Greve will be accountable for marketing strategy across the
enterprise. Currently, President of the Boston and Detroit offices of DigitasLBi, an agency
considered a pioneer in marketing, de Greve has deep experience in
cross-channel communications planning, brand campaigns, media,
loyalty and analytics in some of the most competitive industries,
such as financial services, health care, travel, retail and
automotive.
"As we continue our journey to becoming a world-class health
care company, it is even more important for us to articulate a
clear message to our patients and customers whose health we are
working to improve through our leading pharmacy care programs,
clinical services and front store products," said Helena Foulkes, President, CVS/pharmacy.
"Norman's background makes him ideally suited to directing a
comprehensive marketing strategy that will build our enterprise
brand and clearly position us as the preferred pharmacy innovation
company. Building loyalty among our existing customers, while
activating and engaging new customers, is how we'll drive future
growth."
In addition to his 14 years at DigitasLBi, de Greve spent time
in management consulting where he honed his expertise in developing
customer-driven growth strategies and analytics. De Greve earned a
B.A. from Ithaca College and an MBA
from University of Chicago Graduate
School of Business.
About CVS Health
CVS Health (NYSE: CVS) is a pharmacy
innovation company helping people on their path to better
health. Through its 7,800 retail drugstores, nearly 1,000
walk-in medical clinics, a leading pharmacy benefits manager with
more than 70 million plan members, and expanding specialty pharmacy
services, the Company enables people, businesses and communities to
manage health in more affordable, effective ways. This unique
integrated model increases access to quality care, delivers better
health outcomes and lowers overall health care costs. Find
more information about how CVS Health is shaping the future of
health at www.cvshealth.com.
Media Contact:
Carolyn
Castel
(401) 770-5717
Carolyn.Castel@cvscaremark.com
Mike DeAngelis
Corporate Communications
(401) 770-2645
mjdeangelis@cvs.com
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SOURCE CVS Health