OAKLAND, Calif., March 7, 2017 /PRNewswire/ -- Brita has
introduced Brita Longlast™, a new filter that is certified to
remove 99 percent of lead from tap water for up to 120 gallons* –
roughly equivalent to six months** of use from an average
family.
The new Brita Longlast Filter marks a major step for the water
filtration company, as Brita pitchers with Longlast filters
reduce the contaminants people are most concerned about, including
lead, asbestos and cadmium impurities*, while lasting three times
longer than the standard 40 gallon Brita filter. And even as people
can now trade-up to this filter, they won't have to trade-in their
pitchers, as Longlast is compatible with almost all existing Brita
designs^.
"This innovation will allow Brita to have a real impact on the
water in people's communities and their homes. We've seen increased
concerns about contaminants in water systems across the country,"
said Brita General Manager Ed Huber.
"The Longlast filter is not only certified to remove lead from tap
water, but will do it for up to six full months – giving people an
effective, long-lasting solution for providing their family with
cleaner, better tasting drinking water."
What It Filters
The new Brita Longlast Filter is certified by the Water
Quality Association, an independent testing agency that is the
industry standard for water filtration products, to reduce
the heavy metals lead and cadmium, the industrial pollutants
asbestos and benzene, and chlorine, which causes bad taste
and odor in tap water*.
Brita's new Longlast filter is available now on Amazon for a
suggested retail price of $18.99 for
one and $34.99 for two. For more
information about Brita products, visit Brita.com.
About Brita
Brita® markets a variety of products, including water pitchers,
faucet filters and bottles, that make it easy to get cleaner, great
tasting water from any tap. Brita products are marketed by The
Clorox Company (NYSE: CLX), a leading multinational manufacturer
and marketer of consumer and professional products with about 8,000
employees worldwide and fiscal year 2016 sales of $5.8
billion.
NYSE: CLX
CLX-B
*Certified by WQA. Substances reduced may not be in all
users' water.
** *Based on 120 gallon filter life & average family usage of
11 glasses per day
*** Substances reduced may not be in all users' water
^ Not compatible with Brita Steam or Brita Infinity
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SOURCE Brita