Canon Demonstrates that Success Begins and Ends with its Customers at the 2015 CREATE Event
May 12 2015 - 1:25PM
Business Wire
-CREATE team provides valuable insight on
industry trends, business priorities and strategic direction-
Helping to ensure the Company’s business strategy is in sync
with its customer’s needs, Canon U.S.A., Inc., a leader in digital
imaging solutions, announced the conclusion of the Company’s Spring
2015 CREATE (Canon Reach-Out Advisory Team) session, which took
place April 12 – 17 in Venlo, the Netherlands and Poing, Germany.
The event is another example of Canon’s commitment to bringing
innovative technology to the market through the collaborative
relationship the Company has built with its customers.
Canon’s CREATE customer advisory team is one of many customer
advisory and user groups formed with the objective of obtaining
critical input from customers concerning Canon technology, future
product planning and go to market activities. Canon’s efforts in
this area scale across all lines of business, including Canon
Solutions America and its recently announced user group “thINK,”
ensuring that Canon and its subsidiaries are continually obtaining
relevant input to guide its business direction.
Hosting a five-day event in Venlo, Netherlands and Poing,
Germany, Canon invited its CREATE Team – consisting primarily of
commercial and franchise print industry customers to participate in
engaging discussions between the Company and esteemed media and
analysts in an effort to better understand the needs of the market
and the needs of their customers. The break-out sessions,
facilitated by Joe Truncale, president and CEO of the Public
Relations Society of America, formerly CEO of NAPL, was an open
dialog forum for CREATE members to provide valuable feedback to
help Canon develop products, solutions and services that address
the needs of the market.
“The CREATE session set the stage for honest interaction and
information exchange, which all members – Canon, media and the
customers – derived great benefit from,” said Dave Erlandson,
general manager of Caslon/PODi. “Customers shared insight on a
variety of industry topics, including how media can be more
effective in targeting their constituents. This event demonstrated
two important points – there is no substitute to direct customer
feedback and Canon really listens and cares about its
customers.”
“Canon is not afraid – they are bold enough to partner with
their customers to help push the edge on the marketplace,” said Al
Carrero, co-owner of Hudson Printing. “Participating in CREATE is
an exciting opportunity for my opinions to influence the future of
technology in our industry.”
During the event, guests visited the R&D center in Venlo and
the Customer Experience Center in Poing, Germany, where a series of
breakout sessions took place. The valuable customer insight was
heard directly by the Canon R&D team to incorporate in future
solutions aimed to help customers increase efficiency, productivity
and ultimately profitability.
“Participating in CREATE has been great. It is an opportunity to
network and bond, while discussing best practices and common
challenges in the industry with other commercial print owners,”
said Steve Gerrish, owner of Badgerland Printing.
In addition to providing attendees with an opportunity to
preview future technology, the event offered guests the opportunity
to see first-hand how Canon leadership is using an innovative and
dedicated approach to build relationships with customers.
“The mission of CREATE is to listen directly to the voice of our
customers and understand their business and production needs in
order to be a better partner,” said Junichi Yoshitake, general
manager and senior vice president of Business Imaging Solutions
Group, Canon U.S.A., Inc. “In doing so, our customers become a
trusted advisor in the development of Canon’s business strategies
and planning process.”
A highlight of the event was a visit to Océ R&D headquarters
in Venlo. There, guests had the ability to interact directly with
R&D personnel providing direct input concerning on-going
development activities associated with hardware, software and
workflow technologies. In addition, attendees had the opportunity
to tour the Venlo factory, gaining further insight into the
Company’s vast production and solutions portfolios and the valuable
impact customers have in the technology that Canon brings to
market.
“When I first joined CREATE, I could not foresee the level of
interaction that would occur between Canon and its members – I am
blown away,” said Mark Weber, president and general manager of
BCT Heartland. “This experience has made me even more
optimistic about the growth opportunities in my business and the
print industry as a whole.”
About Canon U.S.A., Inc.
Canon U.S.A., Inc. is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to
the United States and to Latin America and the Caribbean (excluding
Mexico) markets. With approximately $31 billion in global revenue,
its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in
U.S. patents granted in 2014† and is one of Fortune Magazine's
World’s Most Admired Companies in 2015. In 2014, Canon U.S.A.
received the PCMag.com Readers’ Choice Award for Service and
Reliability in the digital camera and printer categories for the
11th consecutive year. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of
social and environmental responsibility. In 2014, the Canon
Americas Headquarters secured LEED® Gold certification, a
recognition for the design, construction, operations and
maintenance of high-performance green buildings. To keep apprised
of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
Editorial Contact:Canon
U.S.A., Inc.Siobhan Cullagh, 631-330-4602scullagh@cusa.canon.comorCanon U.S.A.
Web site:http://www.usa.canon.comorFor sales
information/customer support:1-800-OK-CANON
Canon (NYSE:CAJ)
Historical Stock Chart
From Mar 2024 to Apr 2024
Canon (NYSE:CAJ)
Historical Stock Chart
From Apr 2023 to Apr 2024