Canon U.S.A. Introduces New EF 50mm f/1.8 STM Lens
May 11 2015 - 12:55AM
Business Wire
Compact and Lightweight EF Lens Features
Stepping Motor (STM) Technology and is Ideal for First time DSLR
Users as well as Advanced Amateur Photographers
Canon U.S.A., a leader in digital imaging solutions, is proud to
announce the new lightweight and compact Canon EF 50mm f/1.8 STM
standard lens. Featuring a large maximum aperture of f/1.8, this
single focal length lens (which has an effective focal length of
80mm when attached to an EOS camera with an APS-C sensor such as
the EOS Rebel T6i) is ideal for creating portraits with beautiful,
soft-blurred backgrounds. It’s also ideal for low-light photography
and night scenes. Now incorporating Canon’s proprietary STM
stepping motor technology, this new lens supports Canon’s EOS Movie
Servo AF* (autofocus) function to provide smooth and quiet
continuous AF during video recording, as well as when capturing
still photos.
“Canon’s optical heritage of creating high-quality lenses is
something we are very proud of,” said Yuichi Ishizuka, president
and COO of Canon U.S.A., Inc. “Regardless of skill level or budget,
all photographers and videographers should have access to superb
creative tools that enable them to capture not only beautiful
images but images that tell the story of their lives. This new
Canon EF 50mm f/1.8 STM lens, will provide photographers and
videographers with outstanding images they will want to share for
years to come.”
The new Canon EF 50mm f/1.8mm STM lens is excellent for
entry-level and advanced amateur photographers, as well as users
looking to capture video. Featuring an improved exterior design,
including a new focus ring placement, it provides photographers
with the most compact Canon EF 50mm lens ever, at just 1.5 inches
in length. In addition, this new lens uses a metal mount providing
additional stability and ruggedness compared to its
predecessor.
Composed of six elements in five groups, the new Canon EF 50mm
f/1.8mm STM lens features an optimized lens placement and Super
Spectra Coating (SSC), translating into less ghosting and flaring
than the previous model, while at the same time helping to enhance
light transmission and optimize color reproduction accuracy. The
new lens features a seven blade circular aperture, improved from
the predecessor’s five blade non-circular aperture, helping to
deliver a more visually appealing blurring effect, and producing
sharp images of subjects that truly stand out against beautiful,
soft backgrounds. The minimum focusing distance for the lens has
been shortened to 1.1 feet from 1.5 feet with a maximum
magnification of 0.21x, allowing for more creative close-up photos
and videos.
Pricing and Availability
The new Canon EF 50mm f/1.8mm STM standard prime lens is
scheduled to be available by the end of May for an estimated retail
price of $125.99. For more information please visit
http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_50mm_f_1_8_stm
Canon EF 50mm f/1.8 STM Standard
Telephoto Prime Lens Specifications Summary:
- Compact, lightweight, fixed focal
length standard lens for EOS cameras
- Large f/1.8 maximum aperture
- 80mm effective focal length when
attached to EOS cameras with APS-C sensors
- Canon STM gear type stepping motor
technology provides quiet autofocusing to support Canon’s EOS Movie
Servo AF function
- Improved exterior design including new
focus ring placement makes it the most compact Canon EF 50mm lens
ever
- New metal mount for stability and
ruggedness
- Super Spectra Coating for minimized
ghosting and flaring
- Circular seven blade aperture
- 14-inch minimum focusing distance
- 0.21x maximum magnification
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to
the United States and to Latin America and the Caribbean (excluding
Mexico) markets. With approximately $31 billion in global revenue,
its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in
U.S. patents granted in 2014† and is one of Fortune Magazine's
World’s Most Admired Companies in 2015. In 2014, Canon U.S.A.
received the PCMag.com Readers’ Choice Award for Service and
Reliability in the digital camera and printer categories for the
11th consecutive year. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of
social and environmental responsibility. In 2014, the Canon
Americas Headquarters secured LEED® Gold certification, a
recognition for the design, construction, operations and
maintenance of high-performance green buildings. To keep apprised
of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
All referenced product names and other marks are trademarks of
their respective owners.
*When attached to a Canon EOS camera that supports Movie Servo
AF.
Editorial:Canon U.S.A.,
Inc.Robert Luckett, 631-330-5205rluckett@cusa.canon.comorLeigh
Nofi, 631-330-3783lnofi@cusa.canon.comorFor sales
information/customer
support:1-800-OK-CANONccenter@cits.canon.comorCanon U.S.A.
Web site:www.usa.canon.com
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