MILWAUKEE, Feb. 25, 2015 /PRNewswire/ -- Year after
year, consumer research by Briggs & Stratton Corporation
(NYSE:BGG) shows that easy starting is at the top of the wish-list
when it comes to lawn mowers. That's why the company's engine
experts combined the reliable power of lithium-ion battery
technology with its gasoline powered engines to offer
InStart®, the easiest electric starting engine ever.
Available now, exclusively on Cub Cadet lawn mowers at Cub Cadet
independent dealers and Costco Wholesale, InStart® lithium-ion
starting technology, combined with Briggs & Stratton's
ReadyStart® Starting System, requires no priming, no
choking and no rope to pull. InStart also offers quick, reliable
charging. One hour is all it takes to fully charge the lithium-ion
battery, which provides up to 75 starts, enough starts for the
entire mowing season for many homeowners. With the rapid recharge,
ten minutes of charging can provide up to 20 starts.
"Consumers have been using proven lithium-ion battery technology
on other applications for years," says Carissa Gingras, marketing director for consumer
engines and service at Briggs & Stratton. "What we are doing is
utilizing that technology on a new application. InStart combines
the ease of electric starting and advanced lithium-ion battery
technology with the power that can only come from a
gasoline-powered engine."
Engineers at Briggs & Stratton selected lithium-ion battery
technology because it is lightweight, mobile and requires no tools.
The batteries also last significantly longer than traditional
batteries found on mowers and reduce the environmental impact
compared to lead acid alternatives.
Briggs & Stratton Corporation, headquartered in
Milwaukee, Wisconsin, is the
world's largest producer of gasoline engines for outdoor power
equipment. Its wholly owned subsidiaries include North America's number one marketer of
portable generators and pressure washers, and it is a leading
designer, manufacturer and marketer of lawn and garden, turf care
and job site products through its Simplicity®, Snapper®, Ferris®,
Murray®, Allmand™ Branco® and Victa® brands. Briggs & Stratton
products are designed, manufactured, marketed and serviced in over
100 countries on six continents. For more information, visit
www.briggsandstratton.com or
www.basco.com.
Logo -
http://photos.prnewswire.com/prnh/20120529/CG15020LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/briggs--stratton-corporation-introduces-lithium-ion-electric-starting-technology-to-gas-powered-engines-300041354.html
SOURCE Briggs & Stratton Corporation