ATHENS, March 22, 2017 /PRNewswire/ --

Eurobank, named Best Retail Bank in Greece for the 3^rd consecutive year by internationally acclaimed World Finance magazine is proud to announce that "€pistrofi App", the mobile application for Eurobank's "€pistrofi" cards loyalty program, has been shortlisted for the 2017 Loyalty Magazine Awards for the 2^nd successive year.

Eurobank & Warply - the leading company in Mobile Loyalty & Payments - recently launched the redesigned & enhanced "€pistrofi App", fortifying the five-year successful collaboration between the two organizations.

With more than 2.2 million credit & debit card holders participating and with a network of more than 7.500 affiliated merchants, "€pistrofi" is the largest & most distinguished cards loyalty program in Greece. More importantly, "€pistrofi" is the only cards loyalty program in the Greek market to reward all debit card transactions. Transparent, simple & easy-to-use, it offers a "win-win-win" proposition to all parties involved.

Numbers speak for themselves: more than 200.000 unique registered users & 80.000 active users each month make "€pistrofi App" the cornerstone of the "€pistrofi" loyalty program & contribute significantly to the Bank's annual turnover.

The launch of the renewed "€pistrofi App" is a statement to Eurobank's commitment to delivering high net worth, innovative & digital services to its customers. It builds on the five-year collaboration with Warply & combines the best of two worlds: a leading cards loyalty program and a cutting edge technology & digital solutions provider.

"€pistrofi App", integrated with Warply Engage Marketing Cloud, is enriched with a plethora of new & pioneering features, offering to its customers a unique mobile experience. More specifically, the new mobile application offers:

• "Scan card" registration functionality, ensuring registration at a touch of a button.
• An enhanced transactions analysis, allowing real-time access to collected / redeemed euros per transaction, over a 12 month period.
• Instant notifications of euros about to expire, via a special push message.
• New interactive, easy-to-navigate menu, enabling user personalization.
• An ongoing on-boarding process, via the "Member get Member" functionality, where existing customers act as ambassadors to recruit friends & family.
• Updated interactive maps, enabling navigation to closest merchant via Google Maps.
• New rich push notifications capabilities (videos, images, instant answer etc).

"€pistrofi App" manages to achieve its goal of maintaining an innovative character and interactively communicate with its customers, while providing them top quality services that are relevant to them.