eBay Delivers Deals on Items Holiday Shoppers Want Most
November 24 2014 - 3:08PM
Business Wire
New Research Uncovers What Americans Plan to
Give and Hope to Receive:
Deals Begin Tuesday, November 25 –
Online and on eBay’s Mobile App
In preparation for the busy holiday shopping season, eBay, one
of the world’s largest online marketplaces, conducted a nationwide
survey to uncover what people plan to give, get and gift themselves
this year. Today, eBay reveals its incredible deals on the season’s
most inspiring items, based on the results of this new consumer
research.
“Shoppers told us they are motivated by deals during the
holidays, but they need to be the right deals,” said Christopher
Payne, SVP of eBay North America. “eBay connects people with the
things they need and love, wherever or however they choose to shop.
Our depth of inventory enables us to deliver the season’s most
coveted items at the right price, and our shopping experience
offers choice, convenience and gift inspiration for our global
community of 152 million active buyers.”
Deals in Demand: What Shoppers Want to
Give, Get and “Self-Gift”
The majority of people (64%) agree it’s extremely important to
get a good deal, and eBay works with its network of sellers around
the world to provide more than 14,700 deals each day on the
season’s must-haves. Currently, 80% of the merchandise on eBay is
new, and 79% is available at a fixed price (Buy It Now). Toys rank
among the gifts that consumers plan to give most this year, and
eBay makes it easy to browse and buy the hottest toys of 2014. A
new interactive holiday map shows the top three trending toys in
each of the 50 states, and the “Dear Santa” collection provides
gift ideas for boys and girls.
Nearly three-quarters of people (72%) rely on holiday sales or
deals for shopping inspiration – whether they are checking people
off their gift list, coming up with items for a wish list, or even
picking up a few “presents” for themselves. To help shoppers get
inspired and save, eBay offers holiday deals through its website
and mobile app starting Tuesday, November 25, at 9:00 p.m. Pacific.
The deals will refresh on a daily basis through December 9 and
examples include:
- Thanksgiving Day: 50% off 60" LG Plasma
Smart 3D HDTV with 2 pairs of Active 3D Glasses
- Black Friday: 13% off Disney’s Frozen 2
Pack of Dolls with Olaf
- Black Friday: 50% off Keurig 2.0 K350
Brewing System with a Keurig Carafe
- Black Friday: 83% off Swarovski
Zirconia 2 cttw Round Stud Earrings
- Black Friday & Cyber Monday: 25%
off iTunes codes
- Cyber Monday: 38% off Nintendo Wii U
Skylander console and Super Smash Bros. Wii U
Most Popular Gifts to GiveOn average, people will buy gifts
for 10 different people this year and spend $671 (total)
Most
Popular Gifts to Get
Six in ten (60%) say shopping for others
gives them ideas about what they want for themselves
Most Popular Gifts to Self-Gift
Half (50%) can envision themselves buying
the same thing for themselves and as a gift for someone else
1. Gift Cards or Gift Certificates
2. Toys
3. Books
4. DVDs
5. Perfume or cologne
6. Scarves
7. Video Games
8. Gloves
9. An experience(e.g., concert
tickets)
10. Makeup
1. Gift Cards or Gift Certificates
2. Books
3. An experience(e.g., concert
tickets)
4. Perfume or cologne
5. Diamond earrings
6. Wearable tech
7. Handbag
8. Tablets
9. Kitchen Appliance
10. DVDs
1. Books
2. Makeup
3. Gloves
4. Sneakers
5. Perfume or cologne
6. DVDs
7. Scarf
8. Handbag
9. Smartphone
10. TV
Consumers Choose How to Shop, and How
to Get Their Gifts
With most people (88%) planning to shop online this holiday
season, and more than half (53%) planning to shop on a tablet,
eBay’s deals and inventory are accessible, anytime, anywhere.
Shoppers can also choose how they get their purchases – eBay
partners with sellers and retailers to offer same-day and scheduled
delivery, in-store pickup and shipping across the globe. Half of
the items on eBay ship for free in the US and more than 500,000
items are available for in-store pickup in the US and UK.
Gift Inspiration for Everyone on Your
List
Nearly six in ten (59%) think holiday shopping is exciting, and
four in ten (40%) would be willing to take off at least two full
days from work to finish their shopping this season. People can
discover gift inspiration for anyone on their list with the help of
eBay’s collections – groups of products that have been
hand-selected from eBay’s 800 million listings. To date, nearly
four million collections have been created by experts and members
of the eBay community.
For more information and to score great deals on gifts that are
inspiring shoppers this holiday season, visit eBay Deals:
http://www.ebay.com/rpp/dailydealevents/Deals-in-Demand
Survey conducted by Kelton between October 24th and November
4th, 2014 among 6,016 Americans ages 18 and over (at least 100 in
each state and Washington, DC), using email invitation and an
online survey.
About eBay Marketplaces
eBay (Nasdaq:EBAY) is one of the world’s largest online
marketplaces, connecting people with the things they need and love
virtually anytime, anywhere. eBay has 152 million active buyers
globally and more than 800 million live individual and merchant
listings at any given time. With mobile apps available in 190
countries, eBay delivers a personalized shopping experience and
seamless access to inventory from down the street and around the
world. Tailored shopping experiences customize buying and selling;
and eBay provides variety and choice for sellers by enabling them
to offer goods through online, mobile and local channels to
consumers around the world. For more information, visit
www.ebay.com.
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Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141124006169/en/
eBayKari Ramirez, 408-219-5120karamirez@ebay.comorEdelmanKatie
Drain, 415-316-3453katie.drain@edelman.com
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