Yamaha Motor Underscores Commitment to Africa
August 28 2016 - 7:59PM
Business Wire
Participation in TICAD VI Summit: Eyes
Further Growth of the Region
Yamaha Motor (TOKYO:7272)(ISIN:JP3942800008) announced today
that it has participated in the Sixth Tokyo International
Conference on African Development (TICAD VI), held in Nairobi,
Kenya on August 27-28, 2016.
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Installation of Yamaha Clean Water Supply
System (Senegal,2012) (Photo: Business Wire)
At the Japan Fair 2016, held concurrently with TICAD VI, Yamaha
Motor exhibited its Clean Water Supply System, a compact system for
water purification. Because the system does not require a powerful
electric supply or special coagulant chemicals, it is simple to
deploy and allows for easy maintenances for local residents to
operate water supply stations themselves.
Motorcycles providing practical and efficient transportation for
vaccines and other items helping to improve African health and
hygiene were also demonstrated at the fair, which was hosted by
Japan’s Ministry of Economy, Trade and Industry and the Japan
External Trade Organization.
Yamaha Motor has been expanding in the African market since its
introduction of outboard motors and other marine products in the
1970s. Currently, Yamaha Motor operates in 52 African countries
through partnerships with local distributors. The company is
expanding business by promoting local solutions, including sales
and service for motorcycles, outboard motors, boats, generators and
compact water-purification systems.
At the TICAD VI event, President and CEO Hiroyuki Yanagi gave a
speech on the topic of economic reform through diversification and
industrialization. He emphasized that Yamaha Motor has been
contributing to the African fishery industry since the 1970s by
equipping fishing boats with outboard motors and carrying out local
initiatives such as producing fiberglass fishing boats suited to
African environments, hiring local employees and developing spare
parts supply networks across the continent.
“Yamaha is proud to deliver products and services that help
improve the lives of our African customers. We will strive to
expand our business here in collaboration with the people of
Africa,” Yanagi stated.
TICAD is an international summit focused on Africa’s
development. It has been hosted jointly by the Government of Japan,
the United Nations, the United Nations Development Programme
(UNDP), the African Union Commission (AUC) and the World Bank since
1993.
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Yamaha Motor Co., Ltd.Kenji Otsuki, +81-3-5220-7211Global PR
Teamymcglobalpr@yamaha-motor.co.jp