BENTON HARBOR, Mich.,
May 16, 2016 /PRNewswire/ -- New home
developments by Holiday Builders are catching the attention of
homeowners from Florida and the
Gulf Coast thanks to a new partnership between the builder and
Whirlpool Corporation, the world's leading global manufacturer of
home appliances. As of Jan. 1, 2016, all Holiday Builder
homes will be exclusively outfitted with Maytag and KitchenAid
brand products as part of a 2-year agreement.
"We needed to build solid partnership with a company that could
not only meet our construction deadlines, but could also meet our
growth path, and Whirlpool Corporation is the ideal partner on both
fronts," said Michelle Smallwood,
vice president of marketing at Holiday Builders, which is one of
the top 100 builders in the country.
"There is a heritage that comes with the Maytag name, and we are
proud to offer our homeowners a brand that maintains a strong
reputation in the market for products that are reliable, durable
and powerful," Smallwood said. "For our more culinary-driven home
buyers, KitchenAid appliances will provide performance, quality
craftsmanship and timeless design to each home."
Holiday Builders is committed to constructing high-quality homes
of lasting value throughout the Gulf Coast and Florida. The company has earned awards for
excellence in new home design, and has also been recognized for
high quality in new home construction.
By partnering with Whirlpool Corporation, Holiday Builders can
offer its customers both Maytag and KitchenAid brand
appliances.
"Whirlpool Corporation is committed to helping building
professionals increase sales and deliver comprehensive,
best-in-class service," said Bob
Bergeth, general manager of Contract Builder Sales at
Whirlpool Corporation. "We're proud to provide new
homeowners laundry and kitchen appliances that are as dependable
and durable as the Holiday Builder houses they go into."
Holiday Builders can now offer the tough, hard-working products
from Maytag in their entry-level homes, while upscale homes will be
further enhanced with the premium design and performance offered by
KitchenAid appliances.
Builders can find more information about Maytag, KitchenAid and
all Whirlpool Corporation brands at InsideAdvantage.com.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation
(NYSE: WHR) is the number one major appliance manufacturer in the
world, with approximately $21 billion
in annual sales, 97,000 employees and 70 manufacturing and
technology research centers in 2015. The company markets Whirlpool,
KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air,
Indesit and other major brand names in nearly every country
throughout the world. Additional information about the company can
be found at WhirlpoolCorp.com, or find us on Twitter at
@WhirlpoolCorp.
ABOUT HOLIDAY BUILDERS
As a 100 percent employee owned
company, Holiday Builders offers more to their customers than just
a home for sale. Holiday Builders takes each home build personally
and considers you and your home an extension of the Holiday
Builders family of owners. Each Holiday Builders home is built to
the highest standards of design and environmental efficiency. With
numerous communities to choose from in scenic locations throughout
Florida and Alabama, Holiday Builders creates homes of
uncompromising quality and lasting value. For more information,
visit www.holidaybuilders.com.
Contact: Stephanie Cox,
312-661-1050, scox@cbdmarketing.com
Logo - http://photos.prnewswire.com/prnh/20160118/323191LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/whirlpool-corporation-and-holiday-builders-announce-exclusive-partnership-to-benefit-homeowners-300268516.html
SOURCE Whirlpool Corporation