BENTON HARBOR, Mich.,
Sept. 4, 2015 /PRNewswire/
-- Whirlpool Corporation, the world's leading manufacturer of
major home appliances, will bring a full scale demonstration of its
latest innovations in home appliances and home appliance technology
to Internationale Funkausstellung (IFA) Sept. 4 – 9 in Berlin. IFA is a global trade show for
consumer electronics and home appliances trade visitors from more
than 100 countries. Each of the company's brands in the
Europe, Middle East and Africa (EMEA) region will present new product
offerings with a glimpse into the future of home appliance
innovation. Brands include Whirlpool, KitchenAid, Bauknecht,
Essentials and, recently acquired, Hotpoint and Indesit.
This is the first time Whirlpool EMEA will attend the global
consumer electronics and home appliance show since its acquisition
of Indesit. The combined company is now the market leader in the
United Kingdom, Italy, France, Poland and Russia.
"This is an important day for us because we attend this leading
international fair as a new company presenting our entire brand
portfolio with both Whirlpool and Indesit brands. It is a great
opportunity to show our knowledge and our ability to innovate and
to serve the entire spectrum of consumer needs", says Esther
Berrozpe Galindo, President Whirlpool EMEA and Executive Vice
President, Whirlpool Corporation. "With the integration of
Whirlpool and Indesit we are looking forward to building an even
stronger and more efficient company focused on long-term growth and
value creation."
At IFA, the company will display its brands and product
offerings through a commanding interactive showroom including a 360
degree cooking demonstration experience as well as connected
kitchen and laundry home appliances.
Whirlpool brand will show visitors what it is like to have an
interactive backsplash and cooktop that connects them to their
social networks, favourite websites and recipes, for custom
meal/guest planning with no additional devices or books
required.
Bauknecht will debut its BLive technology and connected
appliances. Through the BLive app smartphones and tablets become
remote controls for the washing machine, dryer,
freezer/refrigerator and dishwasher. Home appliances can be
accessed at any time from any place, note user preferences and
communicate with each other.
Indesit will present an impressive selection of new home
appliance products including the new eXtra cooling range that
brings additional customization for the ultimate in food
preservation for the kitchen and the new MyTime washing machine,
the first on the market with six "everyday fast" cycles,
immediately selectable and tailored to give a perfect result in
less than one hour.
IFA is an opportunity to immerse people in the company's new
products, futuristic projects and showcase the true essence of each
of the five brands in its portfolio.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the number one major
appliance manufacturer in the world, with approximately
$20 billion in annual sales, 100,000
employees and 70 manufacturing and technology research centers
throughout the world in 2014. The company markets Whirlpool,
KitchenAid, Maytag, Consul, Brastemp,
Amana, Bauknecht, Jenn-Air, Indesit and
other major brand names in more than 170 countries. Additional
information about the company can be found at WhirlpoolCorp.com, or
find us on Twitter at @WhirlpoolCorp.
About Whirlpool Europe, Middle
East & Africa
(EMEA)
With approximately 26,000 employees, a sales presence in more
than 30 countries in Europe,
Middle East and Africa and manufacturing sites in nine
countries, Whirlpool EMEA is an operating segment of Whirlpool
Corporation. Whirlpool Corporation is the number one major
appliance manufacturer in the world, with approximately
$20 billion in annual sales, 100,000
employees and 70 manufacturing and technology research centers
throughout the world in 2014. The company markets Whirlpool,
KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air,
Indesit, Hotpoint and other major brand names in more than 170
countries. Whirlpool Corp.'s European Operations Center is located
in Comerio (VA), Italy. Additional information about the
company can be found at WhirlpoolCorp.com.
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SOURCE Whirlpool Corporation