Whirlpool Corporation Launches New Beer System Exclusively Through Indiegogo
May 31 2016 - 9:00AM
Business Wire
Vessi™Fermentor creates Ready-to-Drink Beer in
a Fraction of the Time
Whirlpool Corporation along with Indiegogo announces the launch
of the Vessi™ Beer Fermentor and Dispenser system for home brewers.
The patent pending Vessi™ system ferments, carbonates and dispenses
home-brewed beer in as little as seven days*, compared to other
beer fermenting methods that can take four weeks or longer.
Whirlpool has launched the Vessi™ fermentor exclusively on
Indiegogo, the global crowdfunding platform, to engage directly
with a worldwide community of early adopters and validate the
market for a consumer-driven product that crafts great tasting beer
time and time again. Through the Indiegogo campaign, Whirlpool will
be able to connect with its potential customers and evaluate what
they need and want in a beer fermentation system.
According to the American Homebrewers Association® there are an
estimated 1.2 million homebrewers who collectively produce 2
million barrels of homebrew a year in the United States, and
Whirlpool has identified a consumer need for an easier and faster
beer fermenting method. W Labs™ – a division of Whirlpool
Corporation that helps bring innovative appliance ideas to life –
designed the Vessi™ fermentor as a pressure and temperature
controlled system that enables home-brewers to ferment and serve
beer straight from the tap in days rather than weeks. The
revolutionary Vessi™ system gives home brewers the ability to
control the fermentation process and have confidence in their
results every time.
“The traditional fermentation and carbonation stages for
home-brewers can be tedious, cumbersome and require many steps in
order to get the perfect brew,” said Noel Dolan, senior manager,
Open Innovation & Strategic Partnerships at Whirlpool
Corporation. “We knew there had to be a better way. At W Labs™,
we’ve been researching, testing, designing and rethinking the
entire beer brewing process and what’s resulted from that is the
Vessi™ system. With the Vessi™ fermentor, we’re taking the stresses
out of the fermentation stage for homebrewers and allowing them to
focus on what they love about beer making.”
“Whirlpool Corporation is one of an increasing number of
successful, established companies who are turning to Indiegogo to
launch new products,” said Jerry Needel, head of Indiegogo’s
Enterprise Crowdfunding service, which helps large companies
validate and launch product concepts. “Crowdfunding on Indiegogo is
a great way for successful companies to test the market for their
products and turn Research and Development into a driver of
pre-sales.”
This collaboration is the latest example of how Indiegogo’s
Enterprise Crowdfunding service is enabling large, successful
corporations to engage with Indiegogo’s vast audience of early
adopters, entrepreneurs and makers to validate and optimize product
concepts, as well as source new innovations. Enterprise
Crowdfunding was launched in January of this year and industry
leaders including Harman International Industries (NYSE:HAR) and
Arrow Electronics have used the service to source and launch
innovative products faster and with less risk than ever before.
The state-of-the-art Vessi™ fermentor includes a single tank
system that’s sealed, pressurized and temperature-controlled to
craft the perfect beer. With its single tank design, the Vessi™
fermentor also allows users to reduce key risks in the home-brewing
process, including contamination, oxidation and imperfect
temperatures. The Vessi™ fermentor retains the beer’s carbonation
throughout the fermentation process, rather than the complicated
multi-step carbonation process typically used by other home-brewing
systems.
The Vessi™ Beer Fermentor and Dispenser can be supported on
Indiegogo at https://igg.me/at/VESSIFERMENTOR.
* Based on a light blonde ale beer at 3.3% ABV and use of
clarification agent
About Whirlpool Corporation
Whirlpool Corporation (NYSE:WHR) is the number one major
appliance manufacturer in the world, with approximately $21 billion
in annual sales, 97,000 employees and 70 manufacturing and
technology research centers in 2015. The company markets Whirlpool,
KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air,
Indesit and other major brand names in nearly every country
throughout the world. Additional information about the company can
be found at WhirlpoolCorp.com, or find us on Twitter at
@WhirlpoolCorp.
About Indiegogo
Indiegogo is the place for entrepreneurial projects to move
quickly from concept to market, amplified by a community of backers
who believe the world benefits when every idea gets an equal shot
at success. Indiegogo empowers people around the world to fund what
matters to them. As the world’s first crowdfunding platform,
campaigns have launched from almost every country around the world
with millions of dollars being distributed every week due to
contributions made by the Indiegogo community. At its core,
Indiegogo is the equal opportunity platform dedicated to
democratizing the way people raise funds for any project –creative,
entrepreneurial or cause-related. The company was launched in 2008
and is headquartered in San Francisco, with offices in Los Angeles
and New York. For more information, visit Indiegogo.com and follow
us at Twitter.com/indiegogo and Facebook.com/indiegogo.
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version on businesswire.com: http://www.businesswire.com/news/home/20160531005351/en/
Whirlpool CorporationMonica Clark,
269-923-7405monica_t_clark@whirlpool.comorIndiegogoJason Feldman,
212-319-3451 ext. 644Jason@goldin.com
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