Western Digital Gives Consumers a Unique, Hassle-Free Solution for Daily iPhone Backup
August 31 2017 - 4:00AM
Business Wire
New SanDisk iXpand Base Saves Photos and
Videos While Charging
Western Digital Corporation (NASDAQ: WDC), a global data storage
technology and solutions leader, today expanded its award-winning
line of iPhone mobile storage solutions with the SanDisk® iXpandTM
Base. The new offering is perfect for consumers looking for a
convenient way to back up their iPhone photos, videos and contacts.
With iXpand Base, there’s no need to change any daily habits, users
simply plug their iPhone into the iXpand Base and automatically
back up their content while the phone is charging.
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iXpand Base features companion app to
manage content. (Photo: Business Wire)
According to a recent survey by the company1, more than 85
percent of respondents state iPhone is their primary device for
capturing photos and videos. With so much content generated on
iPhone, consumers are looking for additional ways to manage data.
To encourage more routine external backup, Western Digital combined
charging with back up, giving users a seamless and simple solution
for backing up their iPhone or iPad.
“iPhone users care deeply about their content and understand the
importance of protecting it. Our top priority is to offer
convenient solutions like the iXpand Base that fit with people’s
everyday habits so they don’t have to change their routine, and
never have to worry about losing memories,” said Jim Welsh, senior
vice president, Client Solutions, Western Digital.
With up to 256GB2 of local storage, the SanDisk iXpand Base
gives consumers plenty of room to automatically save files in their
original quality, with no need to pay monthly fees for cloud-based
storage3. The iXpand Base is designed with a compact form factor,
allowing it to conveniently sit on a nightstand or desk, has a soft
rubber top to place a phone and a wrap-around groove to keep a
Lighting cable tidy and organized. It is engineered to quickly
charge an iPhone with 15W of power while backing up all of its data
via the companion iXpand Base app. Restoring backed up content to
an iPhone is also fast and easy. Whether restoring to a current
phone or a new one, consumers simply plug in, open the iXpand Base
app and tap restore to transfer files back to the iPhone.
Pricing and Availability
The SanDisk iXpand Base is available now at SanDisk.com, Amazon,
BestBuy.com, B&H Photo Video.com and other major retailers,
with U.S. manufacturer’s suggested retail prices (MSRPs) of
32GB/$49.99, 64GB/$99.99, 128GB/$129.99 and 256GB/$199.99.
SanDisk mobile storage solutions can be purchased at more than
300,000 retailers worldwide.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading
provider of storage technologies and solutions that enable people
to create, leverage, experience and preserve data. The company
addresses ever-changing market needs by providing a full portfolio
of compelling, high-quality storage solutions with customer-focused
innovation, high efficiency, flexibility and speed. Our products
are marketed under the HGST, SanDisk and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers. For more information, please visit www.hgst.com,
www.wd.com, and www.sandisk.com.
About SanDisk
SanDisk, a Western Digital Corporation brand, provides trusted
and innovative flash storage products that have transformed the
electronics industry. SanDisk’s quality, state-of-the-art solutions
are at the heart of many of the world's largest data centers, and
embedded in advanced smartphones, tablets and PCs. SanDisk’s
consumer products are available at hundreds of thousands of retail
stores worldwide.
Forward-Looking Statements
This news release includes forward-looking statements, including
the expected availability and performance of the SanDisk iXpand
Base and its features, availability, and their benefits to
customers. There are a number of risks and uncertainties that may
cause these forward-looking statements to be inaccurate including,
among others: volatility in global economic conditions; business
conditions and growth in the storage ecosystem; impact of
competitive products and pricing; market acceptance and cost of
commodity materials and specialized product components; actions by
competitors; unexpected advances in competing technologies; our
development and introduction of products based on new technologies
and expansion into new data storage markets; risks associated with
acquisitions, mergers and joint ventures; difficulties or delays in
manufacturing; and other risks and uncertainties listed in the
company's filings with the Securities and Exchange Commission (the
"SEC"), including our most recently filed periodic report to which
your attention is directed. We do not intend to update the
information contained in this release.
1Western Digital “iPhone Usage Survey” of 790 respondents, June
201721GB = 1,000,000,000 bytes. Actual user storage less.3iXpand
Base app and iOS 10 or above required. Available for download from
the App Store.
©2017 Western Digital Corporation or its affiliates. All rights
reserved. Western Digital, SanDisk, the SanDisk logo and iXpand are
registered trademarks or trademarks of Western Digital Corporation
or its affiliates in the US and/or other countries. Apple,
Lightning, and iPhone are trademarks of Apple Inc, registered in
the U.S. and other countries. All other marks are the property of
their respective owners.
Western Digital Technologies, Inc. is the seller of record and
licensee in the Americas of SanDisk® products.
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version on businesswire.com: http://www.businesswire.com/news/home/20170831005313/en/
Western Digital CorporationJoanna
Andrade408-801-1792joanna.andrade@sandisk.com
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