NEW YORK, and LONDON,
Oct. 28, 2016 /PRNewswire/
-- USAM Group Inc. (USAM), the firm
already known for pioneering how Fintech firms most effectively
grow sales in the US, is delighted to announce that TRG (The
Roberts Group) has selected USAM to expand its sales and
marketing efforts in the Midwestern US and Europe. Simultaneously, USAM has hired
Ashley Daffin in London, as
Managing Director, EMEA, adding to its existing presence in the US
and Canada.
TRG's enterprise spend management platform, FITS, is the
industry's leading software and market data inventory system.
TRG's customers range from large global banks to small Hedge
Funds, and a variety of industries including government and
healthcare. The tool's flexibility makes it popular for
managing a range of asset types, from market data, to software,
research, information services, and consulting. In
particular, FITS simplifies management of complicated market data
services, driving up savings and reducing staff frustration.
As FITS uptake has accelerated, TRG needed to build an
enterprise-class sales capability, while maintaining relationships
with end-users; USAM's team of industry experts gives TRG global
reach quickly, and without the overhead, risk, and cost of hiring
and managing sales staff.
"We engage with Financial Services firms of all sizes, providing
low-latency market data solutions and Exchange reporting services
through other companies in our portfolio. Time and again, our
clients have been highly complementary of FITS, so when TRG reached
out to explore working with us, I was eager to," said Feargal O'Sullivan, CEO and Founder of USAM
Group Inc.
"Engaging USAM is allowing us to rapidly scale our sales
presence to meet the growing demands for FITS. USAM brings deep
industry expertise and senior financial services relationships,
making them a natural partner to help us meet the growing needs of
the industry to manage their enterprise spend for services such as
market data and software," said Steve
Matthews, CEO of TRG.
TRG's needs gave USAM the perfect opportunity to expand its
service to Europe and Ashely Daffin proved the ideal person to manage
that effort. "With the responsibility for launching, and then
expanding, our European operations, Ashely
Daffin's knowledge and experience is a tremendous asset for
USAM. We expect Europe to be
a major market for our customers over the coming years so it was
important we pick a highly capable leader", said Feargal O'Sullivan.
About USAM:
USAM Group Inc. provides outsourced sales and marketing services to
FinTech vendors in North America
and Europe. By leveraging the deep
industry experience of its transatlantic team, USAM offers
technology vendors a faster and more cost effective way to expand
market share.
About TRG:
TRG provides spend management solutions to enterprises overseeing a
multitude of recurring constituents. TRG's FITS platform
bundles an enterprise's service-and-subscription components into a
single point of visibility, accentuating the highest-yielding
elements and maximizing return on every dollar spent.
PRLog ID: www.prlog.org/12595242
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SOURCE USAM Group Inc.