WASHINGTON, Jan. 24, 2017 /PRNewswire-USNewswire/ --
Following is the daily "Profile America" feature from the U.S.
Census Bureau:
CANNED BEER
Profile America — Tuesday, January
24th. An innovation in product packaging — and a staple of
TV advertising — is having its 82nd anniversary today: Beer Can
Appreciation Day. The first canned beer went on sale on
January 24, 1935 as a marketing test
in Richmond, Virginia, by the
Gottfried Krueger Brewing Company of Newark, New Jersey. Experiments with putting
beer in cans had taken place as early as 1909 but the technology of
the time couldn't stop the beer from interacting negatively with
the metal of the can. Prohibition delayed further development. By
the late 1960s, canned beer sales exceeded that for bottled beer.
There are some 1,745 breweries in the U.S., employing about 38,000
people in a nearly $35 billion per
year craft. You can find more facts about America from the U.S.
Census Bureau online at www.census.gov.
Sources: Kane's Famous First Facts, 2671
Anniversary/accessed 11/2/2016:
www.history.com/this-day-in-history/first-canned-beer-goes-on-sale
Appreciation Day/accessed 11/22016:
https://www.daysoftheyear.com/days/beer-can-appreciation-day/
Canned beer timeline/accessed 11/2/2016:
http://www.rustycans.com/HISTORY/timeline.html
Breweries and employment/County Business Patterns/NAICS 31212:
http://factfinder.census.gov/bkmk/table/1.0/en/BP/2014/00A1//naics~31212
Brewery sales/Annual Survey of Manufacturers/ NAICS 31212:
http://factfinder.census.gov/bkmk/table/1.0/en/ASM/2014/31GS101//naics~31212
Profile America is produced by the Center for New Media and
Promotion of the U.S. Census Bureau. Statistics and accounts drawn
from cited non-Census sources are employed for illustrative or
narrative purposes, and are not attested to by the U.S. Census
Bureau. These daily features are available as produced segments,
ready to air, on the Internet at http://www.census.gov (look for
"Audio" in the "Library" pull-down menu).
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/us-census-bureau-daily-feature-for-january-24-canned-beer-300389309.html
SOURCE U.S. Census Bureau