LONDON, June 30, 2015 /PRNewswire/ --

Tonic Life Communications, the award-winning health PR agency for both established brands and ambitious start-ups, has become the global agency of record for The European Connected Health Alliance (ECHAlliance), the trusted connector in healthcare.

The ECHAlliance, a not-for profit organisation, facilitates multi-stakeholder connections, strengthens partnerships and drives sustainable change in the delivery of connected health solutions. The ECHAlliance currently represents scores of pharmaceutical companies, health and wellbeing businesses, governmental organisations and health insurance brands. The ECHAlliance International Network connects more than twenty Health Ecosystems across Europe, North America and China. Through these Ecosystems, the ECHAlliance organises more than 100 gatherings each year, resulting in more than 15,000 'connections' between like-minded individuals and organisations.

Tonic, part of the Huntsworth Health Group, have been appointed as a strategic communications partner with a brief to position the ECHAlliance as the trusted connector in the global health and social care market and support the implementation of connected health solutions across the world.

"The empowered patient, aging populations, together with rising healthcare costs are fuelling the convergence of technology, med tech, consumer and pharma to develop and deliver innovative connected health solutions. Transformative change such as this requires equally innovative multi stakeholder communications to help support and advance this movement. Tonic is delighted to have met such a kindred spirit in the ECHAlliance, advancing their shared vision to improve health and social care," commented Mary Smiddy, Global CEO, Tonic.

"The significant and continued growth of the ECHAlliance requires us to find partners who share the same vision and objectives as we do. We decided now was the moment to partner with a global professional communication company and Tonic was the obvious choice for the ECHAlliance's global PR agency of record. Their established reputation in healthcare communications, coupled with their ambition and understanding in the connected healthcare space made them the perfect partner. I very much look forward to working with them long-term to take the ECHAlliance to the next level," commented Brian O'Connor, Founder, ECHAlliance.