The Gathering Spot Uses Usher® to Deliver Exceptional Services to Members
August 28 2017 - 8:00AM
Business Wire
Telemetry Data Improves Business Operations
and Boosts Member Experience
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide
provider of enterprise analytics and mobility software, today
announced that The Gathering Spot, an innovative, members-only city
club, has successfully deployed Usher for greater insight into
member activity and club traffic, discovering new ways to improve
operational performance and sustain long lasting members. A
private, modern club for professionals, creatives and
entrepreneurs, The Gathering Spot provides a 24/7 work and social
environment, complete with stimulating events, concierge services,
integrated technology and a full-service restaurant and bar.
The Gathering Spot has relied on Usher since its planning phase,
and uses Usher’s data to dictate how its business is set up. By
tracking when members come and go, Usher has helped guide business
operations, adjust club hours, create a loyalty program that
provides benefits to active members, and identify members at risk
of cancelling their membership. To learn how The Gathering Spot is
leveraging Usher to enhance club operations and drive its customer
loyalty program, watch this video.
“With direct access to member data, we are able to closely
monitor member traffic and activity to better inform business
decisions. For example, Usher’s data made it clear that our
restaurant wasn’t getting much traffic during breakfast hours, but
stayed busy well into the evening. With this insight, we adjusted
the restaurant’s hours and we were able to allocate our staff’s
hours more efficiently,” said Regan Bercher, Membership Director,
The Gathering Spot. “With a clear view into daily member traffic,
we’ve also leveraged Usher to build a loyalty program. We offer
benefits and reward points to members who are most active, and on
the flip side, offer special attention to those not coming as
frequently to help them find value in their membership.”
“MicroStrategy recognizes the value of Internet of Things in the
business realm. Tools like Usher can offer strategic insight to
inform decision-making, and ultimately help organizations deliver
exceptional services to customers,” said Michael J. Saylor, CEO,
MicroStrategy Incorporated. “We are excited to see Usher have such
an important impact on The Gathering Spot. Not only has it given
users easy access to member data to make impactful decisions, but
it has also introduced new ways for them to rethink and enhance the
member experience.”
To learn more about Usher, click here.
About The Gathering SpotThe Gathering Spot is an
innovative, private, members-only city club that brings together a
motivated and diverse community of professionals, creatives and
entrepreneurs. Members will benefit from a 24/7 alternative work
and social environment, complete with stimulating events, concierge
services, integrated technology and a full-service restaurant and
bar. Located in Atlanta's Northyards development, The Gathering
Spot capitalizes on a proximity to the city's central business
districts, Downtown, Midtown, Westside and Georgia Institute of
Technology. The Gathering Spot is currently accepting applications
for membership. For more information or to apply, visit
www.thegatheringspot.club.
About MicroStrategy
IncorporatedMicroStrategy (Nasdaq: MSTR) is a worldwide
leader in enterprise analytics and mobility software. A pioneer in
the BI and analytics space, MicroStrategy delivers innovative
software that empowers people to make better decisions and
transform the way they do business. We provide our enterprise
customers with world-class software and expert services so they can
deploy unique intelligence applications. To learn more, visit
MicroStrategy online, and follow us on Facebook and Twitter.
MicroStrategy and Usher are registered trademarks of
MicroStrategy Incorporated in the United States and certain other
countries. Other product and company names mentioned herein may be
the trademarks of their respective owners.
MSTR-G
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MicroStrategy IncorporatedClaudia Cahill,
703-270-2207ccahill@microstrategy.com
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