RESTON, Va., Nov. 29, 2015 /PRNewswire/ -- comScore
(NASDAQ : SCOR), a global media measurement and analytics
company, today reported U.S. desktop retail e-commerce spending for
the first 27 days of the November–December 2015 holiday season. For
the holiday season-to-date, $23.4
billion has been spent online, marking a 5-percent increase
versus the corresponding days last year.
Thanksgiving Day saw a 9-percent
gain to $1.1 billion in spending to
surpass the billion dollar threshold for the second consecutive
year and marking the first day of the 2015 season to reach that
level. Black Friday (November 27)
followed with an even stronger spending day with $1.66 billion in desktop online sales, up 10
percent from Black Friday
2014.
2015 Holiday
Season To Date vs. Corresponding Days* in 2014
Non-Travel
(Retail) E-Commerce Spending
Excludes Auctions
and Large Corporate Purchases
Total U.S. – Home
& Work Desktop Computers
Source: comScore,
Inc.
|
|
Millions
($)
|
2014
|
2015
|
Percent
Change
|
Nov. 1-27,
2015
|
$22,696
|
$23,449
|
5%
|
Thanksgiving Day
(Nov. 26, 2015)
|
$1,009
|
$1,096
|
9%
|
Black Friday (Nov.
27, 2015)
|
$1,505
|
$1,656
|
10%
|
*Corresponding days based on corresponding shopping days
(November 2 thru November 28, 2014)
"While the holiday season opened a little softer than
anticipated, Thanksgiving and Black
Friday both posted strong online spending totals that surpassed
$1 billion on desktop computers and
grew at the rate we had expected," said comScore chairman emeritus
Gian Fulgoni. "This is also the
second straight year that Thanksgiving has established itself as one of the
more important online buying days, while Black Friday continues to
gain in importance online with each passing year. Looking ahead to
Cyber Monday, we expect to see upwards of $2.5 billion in desktop spending as people return
to their work computers after Thanksgiving weekend and use some of their down
time to continue their holiday gift buying, but without other
family members looking over their shoulders."
About comScore
Founded in 1999 and headquartered in
Reston, Virginia, comScore, Inc.
(NASDAQ: SCOR) is a global media measurement and analytics company
that makes audiences and advertising more valuable across all the
screens that matter. comScore helps media buyers and sellers
understand and make decisions based on how consumers use different
media, such as TV, video, mobile, desktop and more. Through its
products and services, comScore helps its more than 2,500 clients
understand their audiences, know if their advertising is working,
and access data where they want and need it. Please
visit www.comscore.com to learn more.
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SOURCE comScore, Inc.