-- Former Microsoft Sales Director to lead Tapjoy's brand sales
efforts
LONDON, March 30, 2015 /PRNewswire/ -- Tapjoy, the
leading marketing automation and monetization platform for freemium
apps, today announced the hiring of Christopher Salmanpour as its director of sales
for the EMEA region. Salmanpour, formerly a global sales director
for Microsoft, brings to Tapjoy 16 years of digital advertising
experience and a wealth of expertise in building successful sales
teams. Salmanpour will report directly to Tapjoy's EMEA General
Manager Paul Bowen.
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"We're incredibly excited to have Christopher on board to lead
our sales efforts in the region. To bring in someone of Chris'
pedigree and caliber adds yet another well-versed industry veteran
to our EMEA leadership team," said Tapjoy's EMEA GM, Paul Bowen. "Chris is an extremely accomplished
and respected executive in this sector with extensive experience in
both the sales and business development roles. With more than 20%
of digital spend in the UK alone going to mobile, Chris will help
brands and agencies get the most out of Tapjoy's innovative ad
solutions including Video and Rich Media and reach their target
audience on mobile. His combination of strategy, brand experience
and leadership will have a significant impact in how we serve our
clients and partners."
Between 2012 and 2015, Salmanpour was the Vice President of
Business Development at State, a leading communications platform.
Prior to State, Salmanpour drove relationships at Microsoft London
as Global Sales Director where Chris was responsible for creating
and managing relationships for key global brands. Salmanpour earned
his bachelors degree at Warwick
University in the United
Kingdom.
"Tapjoy delivers industry leading value and user engagement for
our brand and agency partners, and is poised to make an even
greater impact through innovation in data capabilities that drive
more efficient mobile buys for mobile advertisers," Salmanpour
said. "I can't wait to embrace the incredible new challenges and
opportunities in this constantly evolving space, and execute our
vision and strategy, delivering the best value for our
partners."
About Tapjoy
Tapjoy's goal is to maximize the value of every user for freemium
mobile app publishers. Its Marketing Automation and Monetization
Platform for mobile apps uses market leading data science, user
segmentation and predictive analytics to drive deeper engagement
and optimize revenue from every user. Tapjoy's SDK is embedded in
more than 270,000 apps with a global reach of more than 520 million
monthly active users (December, 2014). Backed by top-tier investors
including J.P. Morgan Asset Management, Rho Ventures, North Bridge
Venture Partners, InterWest Partners, and D.E. Shaw Ventures,
Tapjoy is headquartered in San
Francisco. The company also has offices in New York, Los
Angeles, Chicago,
Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit
www.tapjoy.com.
© 2015 Tapjoy, Inc. All rights reserved. Tapjoy and the Tapjoy
logo are trademarks or registered trademarks of Tapjoy, Inc. All
third party logos and trademarks mentioned are the property of
their respective owners.