TODAY.com and iVillage Poll: an Overwhelming 97% of Working Moms Rank Salary Over Family-Friendly Benefits When Looking for a Jo
May 03 2011 - 1:45PM
According to a new, proprietary study of working mothers, conducted
by iVillage and TODAY.com, two leaders in the women's digital
space, The 2011 Moms At Work Survey found that salary outranks the
desire for family-friendly benefits when it comes to job priorities
– with 97% of working moms surveyed saying that salary is most
important to them, followed by a family-friendly work environment
(91%), job enjoyment (91%), flexible hours (86%), a short commute
(83%) and health insurance for the family (81%).
Eight out of ten working mothers polled are earning at least
half or more of their household's income. On top of that, more than
two-thirds (68%) of working moms reported they are still
responsible for most of the household chores – clearly illustrating
that today's working mother is spending her life on double duty,
with increased responsibilities at the office and at home.
"Not surprisingly, the biggest source of pride and joy for
working moms are their families, but in today's fragile economy,
salary needs to be the top priority, with work-life balance coming
in closely behind," said Kelly Wallace, Chief Correspondent,
iVillage. She added, "Unfortunately, what working moms have the
least time for is themselves – something to keep in mind as we
think of ways to pamper mom on Mother's Day."
The study also found:
- Although 90% of working moms feel tired and stressed, over 85%
feel happy and proud.
- All moms, whether they are working or not, continue to be
responsible for the majority of the household chores. In
two-thirds of dual working families, moms are responsible for 75%
or more of all the household chores, with 97% of those surveyed
responsible for half or more of the duties in the house.
- 68% of women polled would trade in their executive assistant
for an assistant at home.
- Women aren't receiving a passing grade when it comes to healthy
habits. 77% agree that juggling work and family makes it hard
to live a healthy lifestyle with close to 25% of moms reporting
that they are not allowed to get sick!
- While the good news is that 59% of women surveyed are satisfied
with the amount of time spent with their children, almost half,
47%, are not satisfied with the amount of time spent keeping
fit/healthy.
- 23% of working moms polled would welcome increased support from
friends and family, and 41% want more support from their
husband/partner to make their lives easier.
- Part-time working moms are closest to achieving work-life
balance, with 46% reporting that they are "busy but balanced: I've
found harmony between work and home," compared to just 20% of
full-time working moms who can say the same.
- Merely 3 out of 10 women are happy with the amount of time they
are able to spend alone with their partners once out of the
office.
- Today's working mom is more mobile than ever before! 67%
of working moms rely on their smart phone to make their lives
easier.
"Overall, the survey paints a picture of the modern working mom
– stressed and often frazzled, but also proud and happy to be
bringing home the bacon and frying it up in a pan," said Rebecca
Dube, Senior Editor, TODAYMoms.com. "Now if we could all just
get personal assistants, we'd be set!"
To celebrate Mother's Day, iVillage has gathered a compilation
of personal anecdotes from moms who've achieved great success in
their career – including HHS Secretary Kathleen Sebelius, Natalie
Morales, Jennifer Garner, Samantha Bee, Deborah Norville, and Mayim
Bialik, among others – about their transitions back to work after
becoming a parent. Found at www.ivillage.com/workingmoms, these
funny, poignant, inspiring stories capture a moment that
exemplified for them the challenge of balancing motherhood and
career.
Methodology
Total of 760 working mothers with kids under 15 years of age
participated in the study.
About iVillage
iVillage is the largest content-driven community for women
online reaching 30 + million unique visitors per month (comScore
March 2011). With over four million plus conversations
annually and thousands of specific brands talked about weekly,
iVillage is at the center of her digital routine. Every day, women
come to iVillage to connect, share advice, find life tools and
engage in conversations that matter most to them in the areas of
Pregnancy & Parenting, Health, Food, Entertainment and Beauty
& Style. Additional businesses and brand extensions within
iVillage include iVillage UK, Digital Works @ NBCU, Astrology.com
and GardenWeb. iVillage Inc., is based in New York City, and is
part of the NBCUniversal Entertainment & Digital Networks and
Integrated Media Group. Join iVillage's Facebook group at
www.facebook.com/ivillage and follow us on Twitter at
www.twitter.com/ivillage.
About TODAY.com
TODAY.com is the online home for America's No. 1 morning
program. TODAY.com is the first stop for consumers interested
in news, advice and lifestyle information of all kinds. In
addition to interviews and tips from NBC's TODAY, the site offers a
behind-the-scenes blog and regular expert columns on everything
from food and fashion and parenting and
relationships. TODAY.com also offers original web-only
reporting and interactive features to help make sense of the latest
news and trends. Join the conversation at www.TODAY.com and
http://www.facebook.com/today. TODAY.com. Don't miss a moment.
CONTACT: Maryellen Mooney
iVillage
212-651-5198
Maryellen.mooney@nbcuni.com
Gina Stikes
TODAY.com
212-664-7403
gina.stikes@msnbc.com
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