SAN FRANCISCO, March 30, 2015 /PRNewswire/ -- Sojern, travel's
leading data-driven performance marketing engine, today announced
the opening of new offices in Singapore and Dubai. Stewart
Hunter has been hired as director of sales in Singapore and Stewart
Smith as senior director of sales in Dubai. The two new regional heads will focus
on expanding existing client relationships and introducing the
Sojern Traveler Platform to new customers.
Asian travelers are increasingly shaping global travel trends
and Singapore is an emerging
travel hub for the region. As such, Stewart
Hunter will be leading Sojern's APAC efforts out of
Singapore where he joins an
existing team of sales and service professionals. Prior to joining
Sojern, Hunter was the Vice-President, APAC, at Somo, one of the
world's fastest growing mobile marketing solutions companies. He is
joined at Sojern by Bianca Loo,
formerly a Wego sales manager for the Asia-Pacific region.
"Over the past year, data-driven advertising has become a
key part of a marketer's customer acquisition strategy across
Asia," said Hunter. "The Sojern
team will be helping the biggest brands in travel to run the most
sophisticated digital advertising campaigns in Asia-Pacific, just as the region is on the
verge of overtaking Western Europe
as the world's second largest ad market. I'm extremely excited to
join the company at this critical growth stage."
In Dubai, Stewart Smith will be leading the expansion and
development of Sojern in the Middle
East and Africa region.
Smith spent a year and a half in Sojern's London office where he helped establish the
brand with European clients. He brings more than 12 years of
digital experience in travel at high growth technology companies,
most recently at lastminute.com, where he developed digital media
partnerships across agencies, airlines, hotels and tourist boards.
"The Middle East is home to
three of the world's leading international airlines and a
fast-growing hotel and tourism sector," said Smith. "One in six
customers in the Middle East is
using the internet as the booking platform of choice, so the market
is now ripe for a player like Sojern. The Sojern Traveler Platform
will help travel brands connect with a young and tech-savvy
audience that is looking to travel within - and outside of - the
MEA region."
Sojern's expansion comes on the heels of explosive growth across
the North American and European regions. The company has
increased its data footprint to more than 350 million global
traveler profiles and continued a three-year pattern of rapid
financial growth. In recognition of its momentum, Sojern has been
named the fastest-growing travel technology company on Deloitte's
Technology Fast 500 list for the last two years.
About Sojern
Sojern is travel's leading data-driven performance marketing
engine. Through its Sojern Traveler Platform and billions of
traveler intent signals across online and mobile channels, Sojern
puts more heads in beds and travelers in town for its clients
worldwide. Currently one of the fastest growing travel tech
companies, Sojern works with top travel brands and independent
hotels in North America,
Latin America, Europe, MEA and APAC. The company is
headquartered in San Francisco,
with key offices in Dubai,
London, New York, Omaha and Singapore. For more information, please visit
www.sojern.com.
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