Rite Aid and P&G Team with NFL Star Antonio Brown to Challenge Fans to Dance and Clean Their Way to Super Bowl LI
October 24 2016 - 10:02AM
Business Wire
NFL’s premier end zone dancer wants NFL fans to
show off their best cleaning dance moves for a chance to win Super
Bowl LI tickets
There is a dance craze ready to sweep the nation, literally.
P&G, an official partner of the NFL, has teamed up with Rite
Aid and Pittsburgh Steelers wide receiver Antonio Brown to help NFL
fans not only keep their homes spotless, but also have the chance
to dance their way to Super Bowl LI.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161024005886/en/
Rite Aid and Antonio Brown team up for
#AntonioDanceContest for fans to win a trip to Super Bowl LI
(Photo: Business Wire)
Brown stars in a video, released today, challenging fans to a
cleaning dance-off. On a home-inspired soundstage, set to an
infectious beat, Brown demonstrates how to make cleaning
entertaining, Swiffer in hand, with backup dancers behind him. It
culminates in Brown’s challenge to fans at home: Show me your best
cleaning dance moves! To enter, they can share videos on social
media of their own performances using #AntonioDanceContest. Brown
will choose a winning dancer to send to Super Bowl LI with their
family.
“With holidays right around the corner, we know shoppers are
stocking up on products to keep their homes clean for guests and
gathering,” said Eric Rose, P&G Brand Manager. “Dancing while
cleaning has long been a universal consumer behavior so we thought
it would be fun to reward our most creative shoppers that tackle
cleaning in style.”
Brown, who vowed this season to provide fans with memorable end
zone dances, knows the importance of having fun while doing work.
“I celebrate every touchdown with a dance,” said Brown, who has
appeared on ABC’s Dancing with the Stars. “I want fans everywhere
to have as much fun at home as I do in the end zone.”
The full video can be viewed on Antonio Brown’s Facebook page
and Rite Aid’s YouTube channel. For official rules and to learn
more, visit your local Rite Aid or go to
Riteaid.com/AntonioDanceContest.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Rite Aid
Rite Aid Corporation (NYSE: RAD) is one of the nation's leading
drugstore chains with nearly 4,600 stores in 31 states and the
District of Columbia and fiscal 2015 annual revenues of $26.5
billion. Information about Rite Aid, including corporate background
and press releases, is available through the company's website at
www.riteaid.com.
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TaylorSade Ayodele, 212-714-5759sayodele@taylorstrategy.com
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