NEW YORK, Sept. 26, 2016 /PRNewswire-USNewswire/ -- The
Digital Place Based Advertising Association (DPAA) announced today
that renowned pollster and brand messaging expert Dr. Frank Luntz will be a featured speaker at the
association's 2016 Video Everywhere Summit. The 9th annual
gathering of more than 700 delegates representing brands, agencies,
digital place-based networks, ad tech, mobile/location companies,
data firms and others from the full spectrum of multi-screen
advertising will be held at the iconic Roosevelt Hotel in
New York on October 27 as part of Digital Signage Week.
Luntz will speak on the importance of using the right language
and messaging in advertising, and will share his unique insights on
the presidential election less than two weeks before voters go to
the polls.
Barry Frey, DPAA president &
CEO, said, "Frank Luntz is a
must-see speaker with our Summit taking place just when the
election is coming down the home stretch. His insights on the
presidential race are sure to be fascinating and eye-opening, but
equally as interesting will be his thoughts on messaging and what
brands can do to stand out in the minds of consumers."
Luntz is one of the most honored communication professionals in
America. "The Nostradamus of pollsters," said David Frost, while Time magazine named him one
of "50 of America's most promising leaders aged 40 and under," and
Newsweek magazine identified him as No. 24 on their Power Elite
survey. In 2012, he finished 87th in a Time magazine
global poll of the "most influential people in the world."
Luntz was named one of the four "Top Research Minds" by Business
Week, "the hottest pollster" by The Boston Globe, and was a winner
of The Washington Post's coveted "Crystal
Ball" award for being the most accurate
pundit. Presidential candidate Barack
Obama said, following the PBS presidential debate, "When
Frank Luntz invites you to talk to his focus group, you talk to his
focus group."
The "Instant Response" focus group technique pioneered by Luntz
has been profiled on "60 Minutes," "Good Morning America" and on
PBS's "Frontline." He has been a guest on virtually every
talk show in America, including multiple appearances on "The Daily
Show," "The Colbert Report" and "Real Time with Bill Maher."
Luntz has worked for 50 Fortune 500 companies and CEOs, and has
written, supervised and conducted more than 2,500 surveys, focus
groups, ad tests and dial sessions in more than two dozen countries
and six continents over the past 20
years.
In addition to Luntz, the Summit will present brand and agency
leaders and decision-makers during a full day of leadership talks
and case studies. The Summit also will feature networking events
and experiential exhibits (The Intel Hall of Innovation).
The Summit is the largest one-day event dedicated to
multi-screen engagement, video neutral planning, mobile/location
data and the role of digital place-based plus digital out-of-home
in today's fast evolving media ecosystem.
About DPAA
The Digital Place Based Advertising Association represents
leading digital placed-based networks by promoting their integral
role in the "video everywhere" ecosystem. The DPAA fosters
collaboration between agencies and digital place-based networks;
provides industry-wide research and best practices in areas such as
mobile integration and programmatic; and promotes the effectiveness
of digital place-based advertising. Digital place-based media is
defined as networked digital video screens containing programming
and advertising, reaching consumers on their daily
journeys. The DPAA is a Video Everywhere
AssociationTM.
Twitter: @DPAAorg
Facebook: facebook.com/DPAAorg
YouTube: youtube.com/user/dpaavision
LinkedIn: www.linkedin.com/company/dpaa
CONTACT
Mark Braff
Braff Communications LLC
201-612-0707
mbraff@braffcommunications.com
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SOURCE Digital Place Based Advertising Association (DPAA)