Reddi-wip Introduces New Recipe
January 09 2017 - 9:01AM
Business Wire
Now made with cream from cows not treated with
rBST and no artificial flavors
Reddi-wip is kicking off the New Year by announcing its new
recipe featuring Grade A cream from cows not treated with
artificial growth hormone (rBST)* and natural flavors, including
vanilla.
“We pride ourselves on listening to our consumers, and our most
recent changes reflect their evolving ingredient preferences, as
well as their desire for increased transparency around what is in
their food,” said Ciare James, senior brand manager, Reddi-wip.
“With the delicious taste of real cream – and now natural vanilla
flavor – Reddi-wip adds a whoosh of wonder, celebration and joy to
any occasion and any treat.”
Originally delivered door-to-door by milkmen, Reddi-wip has
always used cream as its primary ingredient. Today, Reddi-wip is
made locally in the Midwest and goes from “farm to can” in just
five days. The introduction of Grade A cream from cows not treated
with artificial growth hormone (rBST)* and removal of artificial
flavors is yet another way Reddi-wip is working to maintain its
position as category leader – some competitors use hydrogenated oil
to make their whipped toppings instead of cream.
The new Reddi-wip recipe is available nationally, and pricing is
consistent with the previous recipe. For more information, recipes
and tips, visit www.reddiwip.com, as well as
www.facebook.com/reddiwip, www.twitter.com/realreddiwip,
www.instagram.com/reddiwip and www.pinterest.com/realreddiwip.
*No significant difference has been shown between milk derived
from rBST-treated and non-rBST-treated cows.
About Reddi-wip
Reddi-wip Whipped Topping is made with real dairy cream – not
hydrogenated oils – for an unbelievably creamy flavor and 15
calories per serving. It is a delicious way to top off your
favorite fruits, desserts and beverages and is recognized by kids
and adults alike as the joyful sound of a fun and delicious treat
that brings the family running to the kitchen. It’s the sound that
makes you ready for Reddi-wip. For more information, please visit
www.reddiwip.com.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is
one of North America's leading branded food companies. Guided by an
entrepreneurial spirit, Conagra Brands combines a rich heritage of
making great food with a sharpened focus on innovation. The
company's portfolio is evolving to satisfy people's changing food
preferences. Conagra's iconic brands, such as Marie Callender's®,
Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville
Redenbacher's®, as well as emerging brands, including Alexia®,
Blake's® and Frontera®, offer choices for every occasion. With an
ongoing commitment to corporate citizenship, Conagra Brands has
been named to the Dow Jones Sustainability™ North America Index for
six consecutive years. For more information, visit
www.conagrabrands.com.
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Conagra BrandsNicole Noren, (312)
549-5540nicole.noren@conagra.com
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