DENVER, Nov. 10, 2014 /PRNewswire/ -- The Pulse Beverage Corporation (OTCQB: PLSB), makers of Natural Cabana® Lemonades, Limeades, and Coconut Waters, and PULSE® Heart & Body Health functional beverages, is pleased to announce that it has secured placement of Natural Cabana® Coconut Water into Whole Foods® Market stores in Canada. This news comes on the heels of being listed at Sobeys warehouse for Foodland and 300 independent grocers.

Whole Foods Market, Inc. is a US-based food supermarket chain specializing in natural and organic foods with more than 380 stores in the US, Canada and the UK. Its trademark is "America's Healthiest Grocery Store™." Pulse's Natural Cabana® Lemonades and Limeades are currently carried in more than 40 Whole Foods® Markets in its Rocky Mountain Region of the US.

Mike Tobin, National Sales Director for Unique Foods and Pulse's Canadian distributor for Natural Cabana™ Coconut Water, said, "We are very pleased to secure placement into Whole Foods® Market. It will be our first Canada-wide listing for Natural Cabana™ Coconut Water with a major natural and whole food grocer. Natural Cabana® Lemonades and Limeades have been sold at Canadian Whole Foods® Market stores for well over a year now and Natural Cabana™ Coconut Water is a logical extension."

About Coconut Water

Since its mainstream emergence in 2006, interest in coconut water has gained momentum with sales doubling each year. There has been a lot of data regarding its health attributes including improved weight loss and improved physical appearance, spurring consumer interest, and prompting some of the industry's leading beverage companies to invest in this category. Coconut water is low calorie, naturally isotonic, has a neutral pH, is high in potassium, low in sodium and an ideal sports drink. Consumers view it as a healthy product and drink it for its great taste and for rehydration.

About The Pulse Beverage Corporation

Pulse Beverage Corporation is an emerging beverage company that offers a line of great tasting, refreshing, low-calorie natural drinks, including Natural Cabana® Lemonade and Limeade, Natural Cabana® Coconut Water and Pineapple Coconut Water, and PULSE® brand of functional beverages.  Combining all-natural ingredients, essential vitamins and minerals, Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price.  For more information, please visit: www.pulsebeverage.com or email info@pulsebeverage.com.

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Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Investor Contacts:

IRTH Communications
Robert Haag
plsb@irthcommunications.com
866-976-4784

SOURCE The Pulse Beverage Corporation

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