Professionals Across Generations and Nations Agree: Face-to-Face Meetings Preferred
October 01 2015 - 8:03AM
Business Wire
Hilton announces global coffee offer to
encourage connections and ignite fresh ideas
Despite living in a digital age, business professionals still
prefer face-to-face meetings. According to a recent global study by
Hilton Worldwide (NYSE:HLT), more than two-thirds of surveyed
professionals, ranging from millennials to age 65+, overwhelmingly
prefer meeting in-person over any other collaboration method. The
study, which polled business professionals across the U.S., UK and
China, uncovered the value of face-to-face interactions and
specifically the role of coffee and tea in productive meetings.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20151001005872/en/
For more information on the offer, visit
ideasbythecup.com.(Photo: Business Wire)
Other survey findings included:
- Wired up world: While Americans
are well known for their coffee enthusiasm, surprisingly, the UK
and China value their kick-start beverages more in the business
world. More professionals in the UK (61 percent) and China (58
percent) agree that the most successful meetings happen over coffee
and tea – compared to their counterparts in the U.S. (44
percent).
- Sipping on success: Sixty-eight
percent of professionals in the UK and more than half of Chinese
respondents (59 percent) say that coffee and tea are important to
contributing to a successful in-person meeting.
- Brewed to perfection: Chinese
professionals and U.S. millennials value the quality of coffee and
tea. Fifty-four percent of Chinese and 51 percent of millennials
say that if it is going to be served in a meeting, then it must be
high quality.
- Coffee dates: More than half of
Chinese respondents (53 percent) say that the best way to connect
with a colleague or professional contact is over coffee and
tea.
- City sips: Seventy-one percent
of city dwellers in the U.S. say coffee is important to successful
meetings.
To encourage connections and ignite powerful ideas over coffee,
Hilton launched a global coffee promotion, providing complimentary
coffee or tea for the first meeting break at participating Hilton
properties. Meetings booked now though November 15, which take
place before March 31, 2016, are eligible for the offer.
“The most impactful events involve face-to-face interactions
that allow individuals to connect on a personal level,” said Andrew
Flack, vice president, global marketing, Hilton Worldwide. “It’s
interesting to see that, throughout the world, while we differ
subtly in how we conduct meetings, we agree on the value of
collaboration – which is often fueled by coffee or tea. We’re
excited to provide our meeting professional partners an opportunity
to deliver the necessary elements to drive impactful meetings and
great experiences for attendees.”
Supporting thousands of meetings daily at hotels worldwide,
Hilton helps foster an atmosphere where big ideas are born and
connections are developed. For more information on the offer, visit
ideasbythecup.com.
About Hilton Worldwide
Hilton Worldwide (NYSE:HLT) is a leading global hospitality
company, spanning the lodging sector from luxury and full-service
hotels and resorts to extended-stay suites and focused-service
hotels. For 96 years, Hilton Worldwide has been dedicated to
continuing its tradition of providing exceptional guest
experiences. The company's portfolio of twelve world-class global
brands is comprised of more than 4,440 managed, franchised,
owned and leased hotels and timeshare properties, with more
than 730,000 rooms in 97 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts,
Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection
by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton
Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2
Suites by Hilton and Hilton Grand Vacations. The company also
manages an award-winning customer loyalty program, Hilton HHonors®.
Hilton HHonors members who book directly through preferred Hilton
channels have access to benefits including free standard
Wi-Fi, as well as digital amenities that are
available exclusively through the industry-leading Hilton
HHonors app, where HHonors members can check-in, choose their room,
and access their room using a Digital Key. Visit
news.hiltonworldwide.com for more information and connect with
Hilton Worldwide at
facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide,
flickr.com/hiltonworldwide
and linkedin.com/company/hilton-worldwide.
*The Global Group Offer Survey was based on sample of 1,000
U.S., 1,013 UK and 1,008 Chinese white collar workers ages 18+. It
was an online survey conducted from September 9-22, 2015 by Edelman
Berland. The margin of error, at the 95% confidence level, is +/-
3.09%.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151001005872/en/
Colleen HartHilton Worldwide(703) 883
6616colleen.hart@hilton.comnews.hiltonworldwide.com
Hilton Worldwide Holdings Inc. (NYSE:HLT.WI)
Historical Stock Chart
From Mar 2024 to Apr 2024
Hilton Worldwide Holdings Inc. (NYSE:HLT.WI)
Historical Stock Chart
From Apr 2023 to Apr 2024