NEW YORK, Oct. 18, 2017 /PRNewswire/ -- Following the
brand's successful launch this summer, Privé Revaux is
releasing its second collection of handcrafted eyewear, along with
a new campaign starring brand partners Jamie Foxx, Hailee
Steinfeld, Jeremy Piven and
Ashley Benson styled by creative
directors Mariel Haenn and Rob Zangardi.
Along with the new collection, Privé Revaux will also debut
prescription glasses and new exciting retailers.
The new Icon Collection pays homage to iconic figures who
ignite inspiration, both current and past—The Einstein, The
McQueen, The Karl, The Jackie O. Each design has been
upgraded in both quality and design, crafted by hand with high-end
materials including acetate and a proprietary lightweight, yet
durable metal alloy. Additional features include newly
designed hinge screws and more; all still retailing for only
$29.95 per pair.
In addition to new styles, Privé Revaux will also expand from
traditional sunglasses to prescription sunglasses and optical
frames with the new Privélege program. Launching within the next
few weeks, Privélege is a subscription service that grants members
exclusive access to money saving benefits. For only $29.95/year (the price of one pair of Privé
Revaux glasses), members can add prescription lenses to their Privé
Revaux frames at wholesale cost. Frames with prescription lenses
will begin at $59.95 (depending on
lens type), a fraction of the price of typical prescription
glasses. In addition, members will be privileged with early
access to limited-edition frames and exclusive discounts. To
enhance the shopping experience, customers can utilize "The
Reframer Virtual Try-On," a digital tool exclusively on
PriveRevaux.com where customers can upload a selfie to see
how any frame will fit their face prior to purchase.
"Since inception, Privé Revaux designs have been consistently
selling out, so we wanted to offer our customers new and fresh
styles to love. We've upgraded everything from high-end
materials to affordable prescription lenses, as well as a better
user experience with a digital try-on tool, local kiosks and
brick-and-mortar retail expansion so buyers can easily find the
perfect fit—all at the same amazing price," says David Schottenstein, Privé Revaux Founder.
Since June, Privé Revaux has rapidly expanded it retail
footprint. The Icon Collection will not only be
available online at PriveRevaux.com and retail giant
Amazon.com but also at major department stores, Privé
Revaux-branded kiosks and brick-and-mortar shops this November.
Privé Revaux will also be launching in Australia and New
Zealand in partnership with Catch Group, selling through the
retailer's various sales channels including
Catch.com.au. Additionally, the brand will be
available internationally in Canada, Colombia, Mexico, Japan, China,
Singapore, Malaysia, Taiwan, Indonesia, South
Africa, Norway, UK,
Italy, the Philippines and the Middle East.
About Privé Revaux Eyewear:
Privé Revaux Eyewear was established to disrupt the eyewear
market as a purveyor of quality goods at a great value. It
was built on a shared passion for style and quality from serial
entrepreneur David Schottenstein
along with an elite team including celebrity visionaries
Jamie Foxx, Hailee Steinfeld, Ashley
Benson and Jeremy Piven as
well as VP of Celebrity Relations Dave Osokow and Creative
Directors Rob Zangardi and
Mariel Haenn. With more than 100
hand-crafted and polarized designer frames for $29.95, everyone can be anyone. Each style
is named to evoke a personality from The Artist and The Socialite
to The Boss and The Godfather. Privé Revaux Eyewear is
available on priverevaux.com and at Amazon.com. For more
information, visit www.priverevaux.com.
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SOURCE Privé Revaux