New solutions accurately enrich customer
data and unlock precise spatial insights
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides innovative products, solutions and data to power commerce,
today announced a dramatic expansion of its data and software
solutions that will enable organizations to better understand
customers with context to location.
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View the full release here:
http://www.businesswire.com/news/home/20170926005580/en/
The expansion includes updates to the Pitney Bowes flagship
Spectrum solution, which incorporates address, location and
customer data information to create a single view of a customer;
unique customized data sets that organizations can deploy to
supplement existing investments in business intelligence (BI)
infrastructure; and the U.S. debut of the Confirm solution suite, a
popular infrastructure management solution used by hundreds of
government agencies around the world to improve employee efficiency
and constituent services.
“In today’s market, customer experience is dependent on having a
complete, single view of the customer. That simply isn't possible
if location isn't factored into the equation,” says Bob Guidotti,
EVP & President, Software Solutions, Pitney Bowes. “Today,
Pitney Bowes is building on our world-class Spectrum technology and
our leadership position within location intelligence to deliver a
powerful set of capabilities for turning consumer, business and
infrastructure data into rich insights that public and private
organizations can use to provide better experiences for people they
serve."
“Pitney Bowes is a great fit for companies looking to anchor,
manipulate, and analyze their massive data sets in a geographic
context,” says Gwenn Bezard, Co-founder and Research director, Aite
Group. “From geocoding to a wealth of data attributes to master
data management, Pitney Bowes has a very rich offering, backed by a
firm deeply committed to delivering accuracy and precision.”
Adding Location to Big
Data
Data generated through consumer mobile devices, sensors, social
media and transactions is growing exponentially. Gartner forecasts
that 8.4 billion connected things will be in use worldwide in 2017,
up 31 percent from 2016, and will reach 20.4 billion by 20201.
That’s why business and government organizations around the world
need powerful location tools to include within their Big Data
framework to perform location analytics that reveals actionable
business and operational insights.
To meet these needs Pitney Bowes is announcing a new Big Data
module to its Spectrum solution, which delivers the ability to
validate and cleanse customer and location-based data natively
within Apache Hadoop and Spark, before applying analytics. Clients
benefit from the combination of market-leading address validation,
GeoEnrichment and analysis to derive more meaningful insights from
structured and unstructured data. For example, organizations can
use these location-based insights to gain a 360-degree view of
property to streamline the mortgage process, and property and
casualty underwriting; offer coverage mapping for real-time mobile
networks; and understand customers, merchants and ATM
locations.
To help deliver the new Spectrum solutions to market, Pitney
Bowes has partnered with several of the largest Big Data software
providers, including Cloudera and Hortonworks, and certified its
data quality and advanced geospatial capabilities on both Cloudera
Enterprise and Hortonworks Data Platform. Furthermore, it has
joined the Hortonworks Partnerworks in the Modern Data Solutions
(MDS) partner program. Through these partnerships, clients that
have invested in Big Data frameworks can easily add Pitney Bowes
data quality and location capabilities to their data lakes and
business processes.
Enriching Data with Location
Intelligence
Many enterprise organizations invest heavily in database or BI
infrastructure and know those capabilities provide a better return
with the addition of location-based data. But many companies do not
have the time or wherewithal to accumulate and enrich the address
information to take these deployments to the next level.
To alleviate that challenge, Pitney Bowes is announcing a new
Addressing and GeoEnrichment Data Portfolio that will include
industry-specific data sets organizations can quickly and
affordably deploy to better understand their customers through
Pitney Bowes-delivered flat files, or within Big Data environments
such as Apache Hadoop and Spark. The portfolio will initially
include 24 pre-built data sets for the insurance and real estate
markets. More data sets are expected to be released over time.
These GeoEnrichment data sets are associated with a U.S. address
through a simple and fast look-up process using a proprietary and
persistent ID, called the pbKey. Detailed location attributes, such
as property information, area demographics, proximity to hazards,
availability of services and more, now enable clients to quickly
build a more complete “golden record” of their customers in context
of their location.
Transforming Public Infrastructure
Lifecycle Management
Today, local and state governments are faced with the challenge
to become more responsive to citizens with better services for
basic needs. Aging infrastructure, deferred maintenance and lagging
investment have led to a decline in the condition of public
infrastructure. In fact, a recent assessment from the American
Society of Civil Engineers (ASCE) gave U.S. infrastructure a D+ or
“poor” rating. Whether they repair, replace or upgrade failing
infrastructure, state and local governments are under extreme
pressure to optimize spending and allocate resources
efficiently.
To help state and local government agencies cope with such
challenges, Pitney Bowes is now offering Confirm, a
cloud-based, asset data and Intelligent Infrastructure Management
solution, to U.S.-based public and private sector organizations.
Confirm is an end-to-end integrated platform that effectively
manages asset data across all phases of the lifecycle from current
condition records management to maintenance and future investment
planning. This globally-renowned solution is already supporting 45
percent of road infrastructure management in the U.K., and more
than 140 million citizens worldwide.
An IoT-integrated and location-based solution, Confirm helps
accelerate both strategic and operational business processes,
while supporting workforce mobility and legislative compliance,
such as MAP-21 and FAST. Clients also have access to a global
community of product users and the Confirm development team via the
Li360 Collaboration Community, which facilitates rapid
time-to-value and product innovation.
“The implementation and rollout of Confirm has successfully
delivered against our business plan, releasing cashable savings of
over $2 million over five years,” says Alan Aistrup, Divisional
Highways Manager, Lincolnshire County Council.
Delivering Results to Markets and
Industries
With the help of Pitney Bowes Spectrum Solution, GeoEnrichment
data products and Confirm Intelligent Asset Management, clients
across verticals from telecommunications and financial services to
insurance, retail and public sector, are better utilizing
customer-generated data to promote increased business value.
- Retail: Retailers are facing a
fundamental shift in consumer behavior with technology adoptions
and the “Amazon Effect,” which set expectations for a seamless
shopping experience. The Spectrum Big Data module helps retailers
leverage Pitney Bowes Points of Interest Data, combined with
customer location information, to deliver more targeted marketing
and push notifications to customers when they’re within a specific
boundary.
- Insurance: A property insurance
provider was able to accurately assess risk and market the right
coverage to a new homeowner by using GeoEnrichment data products.
The provider layers data file information around property value,
HVAC life, recent property assessments and an additional 200
attributes to ensure that not only the homeowner was protected, but
so too was the provider.
- Telecommunications: A mobile
telecom builds smarter geofences in proximity to public points of
interest by spatially-enriching 12 Million customer data records
with 150 Million parcels boundaries and 10 Million building
footprints. Initial efforts using the Spectrum Big Data module
completed the process in 7 days, but once the process was ported
into Hadoop, the entire process was completed in 36 minutes.
- Financial Services: RCG Global
Services, a Systems Integrator based in New Jersey, is working with
Pitney Bowes to help financial institutions implement Pitney Bowes
Data Quality and Spatial Analytic software for a number of use
cases. Solutions offered through the partnership enable
institutions to append existing customer and merchant data with
location intelligence and demographics to deliver targeted
services, improve anti-money laundering and fraud detection, and
generate greater preference for their products.
- Real Estate: Many real estate
firms are small, local companies. Unlike their nationwide
competitors, these firms don’t have the funds or technology to
build applications that offer property comparisons. However, these
firms are now using the GeoEnrichment data products to offer a
comprehensive view of a property and how properties compare to
others in the surrounding area and neighborhood.
- Public Sector: Cities around the
world are focused on becoming more intelligent and more
sustainable, and The City of Sydney is no exception. With the help
of a mobile-first Corporate Asset Management System (CAMS), based
on Pitney Bowes Confirm, The City of Sydney is able to better
manage the lifecycle of infrastructure assets worth AU$12.7
billion. Through this asset data management process, The City of
Sydney can better comply with legislative mandates and promote a
vision for a green, global and connected future.
To learn more about these solutions, visit us online at:
https://www.pitneybowes.com/us/data.html?tab2
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions, services and data from Pitney Bowes in the areas of
customer information management, location intelligence, customer
engagement, shipping, mailing, and global ecommerce. And with the
innovative Pitney Bowes Commerce Cloud, clients can access the
broad range of Pitney Bowes solutions, analytics, and APIs to drive
commerce. For additional information visit Pitney Bowes, the
Craftsmen of Commerce, at www.pitneybowes.com.
1 Gartner Press Release, Gartner Says 8.4 Billion Connected
"Things" Will Be in Use in 2017, Up 31 Percent From 2016, February
7, 2017
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version on businesswire.com: http://www.businesswire.com/news/home/20170926005580/en/
Pitney BowesEmily Simmons, 843-467-1071emily.simmons@pb.com
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