Pitney Bowes Creates New Route for U.S. Retailers to Reach Global Consumers
March 20 2017 - 11:00AM
Business Wire
Innovative Cross-border Technology and Services
Provide Retailers, Such as eBags, a Way to Offer Seamless Online
Shopping on Global Marketplaces.
Pitney Bowes Inc. (NYSE: PBI), the global technology leader that
provides innovative solutions and services powering
anywhere-to-everywhere commerce, at ShopTalk 2017 today, launched
Complete™ Marketplace, the capable and scalable way for retailers
to access leading marketplaces around the world.
For retailers, the cost, time, and complexity of selling on a
non-US marketplace make the barriers to entry extremely high. The
challenges of managing multiple partners and localizing for culture
and language have been solved by Pitney Bowes. Complete Marketplace
takes the complicated work of establishing a successful presence on
a global marketplace and making it simple – no matter the region.
The solution offers end-to-end capabilities like localization, site
optimization, payments, compliance and legal – from demand to
delivery. Further value and assurance comes from the local teams
and partners that accelerate marketplace coverage, ensuring a quick
ramp to realization.
Marketplaces are often the best opportunity to reach new global
consumers in attractive emerging markets. Perhaps no market better
exemplifies this opportunity than China, which continues to be a
critical growth market for retailers. According to the Pitney Bowes
2016 Global Online Shopping Study, almost two-thirds (65%) of
online shoppers in China choose marketplaces for the majority of
their online purchases and 83 percent use marketplaces to search
for new products.
Complete Marketplace is designed to help retailers find cost
efficiencies with little upfront investment and ease to achieve a
multi-regional approach. As a retailer’s business grows on a
particular marketplace, it can support growing volumes while
minimizing costs. Retailers can then easily extend their reach to
additional marketplaces around the world at a pace that meets their
needs.
“As a retailer that has sold over 28 million bags online, we
recognize that the path to a global journey can take many forms,”
said Peter Cobb, co-found, eBags. “Partnering with Pitney Bowes to
reach the Chinese consumer helped build our presence in this market
over the 2016 holiday season and we are looking forward to reaching
even more consumers in 2017.”
“Enabling just one marketplace can be difficult for a retailer –
enabling two or three really well is nearly impossible,” said Lila
Snyder, Executive Vice President and President, Global Ecommerce,
Pitney Bowes. “Pitney Bowes’ combination of technology, services
and subject matter expertise is critical for retailers looking to
consolidate their data and capabilities into one, simplified
platform to reach new global consumers in marketplaces around the
world.”
The Complete™ Marketplace solution, part of the Pitney Bowes’
Commerce Complete™ for Retail platform, is available through the
Pitney Bowes Commerce Cloud, a commerce enabler, providing access
to solutions, analytics and APIs across the full commerce continuum
with speed and agility.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions, services and data from Pitney Bowes in the areas of
customer information management, location intelligence, customer
engagement, shipping, mailing, and global ecommerce. And with the
innovative Pitney Bowes Commerce Cloud, clients can access the
broad range of Pitney Bowes solutions, analytics, and APIs to drive
commerce. For additional information visit Pitney Bowes, the
Craftsmen of Commerce, at www.pitneybowes.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170320005323/en/
Pitney Bowes Inc.Kathy Raymond,
203-351-7233Kathleen.raymond@pb.com
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