Panasonic Runs Global Campaign Celebrating "eneloop 10th Anniversary," Offering the Chance to Receive a One-of-a-Kind in the ...
April 01 2015 - 1:04AM
Business Wire
Panasonic Corporation announced today that it will celebrate the
10th anniversary of eneloop on a global scale in November 2015. In
commemoration of this anniversary, the company will hold a campaign
for one year from April 1, 2015 to March 31, 2016. The total number
of countries in which eneloop batteries are sold is expected to
exceed 80 within the fiscal year ending March 31, 2016. Panasonic
will offer an easily accessible website and hold events for the
anniversary, aiming to help customers use eneloop more conveniently
and pleasantly regardless of their past experience with the product
and whatever language they speak. On April 1, 2015, the company
will open a special website in 13 languages to celebrate the 10th
anniversary of eneloop to introduce product features and sales
outlets in each country. Also, as part of the campaign, a
competition for hand drawings will be held, and 100 winners will be
selected to receive one-of-a-kind*1 soft toys made based on their
submissions. In addition, various street events will be held
sequentially in countries where eneloop batteries are sold.
A sample image of a soft toy made based
on an original hand drawing (Photo: Business Wire)
Under the concept “For Sustainable Lifestyle,” eneloop batteries
were released as products that combine the merits of both
rechargeable and dry batteries. Specifically, eneloop batteries can
be recharged and used repeatedly. They can also be used immediately
after purchase and even after storage for a long period of time.
Since the first release of AA size eneloop batteries on November
14, 2005, the eneloop series has been expanded and its performance
enhanced through technological innovation. As a result, total
shipment of the product reached 330 million units as of January
2015. Thanks to excellent self-discharge control technology, a
fully recharged eneloop battery retains about 90% of its capacity
after a one year storage period and about 70% after as long as five
years*2, which is the longest retaining rate period recorded in the
industry*3. They can therefore be used immediately at any time
providing similar levels of convenience to conventional dry
batteries. Moreover, due to improvements made in battery materials,
eneloop batteries can be reused up to about 2,100 times, the
highest frequency of reuse in the industry*4. In customer
satisfaction surveys that Panasonic conducted on this
environment-friendly battery in Germany, China, Australia,
Thailand, Indonesia and Brazil, 90% or more of respondents answered
that they were satisfied with the product*5.
Outline of the special
websiteName of the website: Special website to celebrate
the 10th anniversary of eneloopURL: http://eneloop.com/10th/Period:
April 1, 2015 to March 31, 2016Languages: 13 languages
English, simplified Chinese, traditional
Chinese, German, French, Portuguese, Spanish, Polish, Indonesian,
Italian, Vietnamese, Thai and Japanese*6
Content of the website:
- Introduction of campaign events-
CompetitionThe winners will receive one-of-a-kind in the world soft
toys.Application period is April 1, 2015 to January 31, 2016 in
Japan time.- Street eventsThe event will be held in countries where
eneloop batteries are sold.
- Introduction of eneloop- 10-year
history- The concept and features- Sales outlets in each
country
*1 In this competition for original hand drawings, winners will
receive one-of-a-kind soft toys order-made by an expert workshop
based on their submitted drawings.*2 Retained capacity estimated
based on the IEC61951-2(7.3.2) testing conditions. If fully
recharged eneloop and eneloop lite batteries are stored at 20
degrees Celsius for five years, they will retain about 70% of their
energy (excluding eneloop pro batteries). Please note that the
batteries might not be usable or may only be usable for a shorter
time period depending upon storage conditions and the devices in
which they are used.*3 For AA-size nickel-metal-hydride batteries
with a 2,000 mAh capacity sold in the market; as of March 2015;
surveyed by Panasonic*4 Lifespan estimated based on
IEC61951-2(7.5.1.3) test conditions. The batteries may not be
usable up to the stated level depending upon the devices in which
they are used and use conditions.*5 According to the results of the
online survey of eneloop purchasers conducted by Panasonic in
August 2014 (N= 800 purchasers in each of the targeted countries)*6
The content of the Japanese website is only about introductions of
a competition for original hand drawings and award one-of-a-kind
soft toys made based on winners’ submissions.
Related websitesGlobal
website for eneloop (in English)http://eneloop.comFacebook page for
eneloop: “eneloop global” (in English and
Japanese)https://facebook.com/eneloop/eneloop video: eneloop
Youtube Channelhttps://www.youtube.com/eneloopglobal/
About PanasonicPanasonic
Corporation is a worldwide leader in the development and
engineering of electronic technologies and solutions for customers
in residential, non-residential, mobility and personal
applications. Since its founding in 1918, the company has expanded
globally and now operates around 500 consolidated companies
worldwide, recording consolidated net sales of 7.74 trillion yen
for the year ended March 31, 2014. Committed to pursuing new value
through innovation across divisional lines, the company strives to
create a better life and a better world for its customers. For more
information about Panasonic, please visit the company's website at
http://panasonic.net/.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150331006971/en/
Panasonic CorporationGlobal Communication GroupPublic Relations
Office+81-3-3574-5729eneloop10th@ml.jp.panasonic.com