SAN FRANCISCO, Aug. 16, 2016 /PRNewswire/ -- Leadspace
today released the following statement on the announcement by
Oracle Data Cloud that Leadspace will be a primary partner in
Oracle Data Cloud's new B2B audience marketplace:
"Effective engagement with B2B decision makers requires
increasingly accurate targeting, in a way static databases can't
provide," said Leadspace founder and CTO Amnon Mishor. "This becomes especially important
for successful account-based marketing (ABM). Leadspace is proud to
play a key role in this partnership with Oracle Data Cloud,
providing on-demand scoring and segmentation powered by Leadspace's
unique Virtual Data Management Platform and predictive
analytics.
"Oracle Data Cloud customers will have integrated access to
comprehensive information about both accounts and personas,
including specific attributes like job function, providing
unparalleled context to ensure successful campaigns," Mishor
said.
Leadspace predictive analytics, built on a Virtual Data
Management Platform, offers customers best-in-class data and
intelligence to power B2B demand generation. Chosen by seven of the
world's ten largest enterprise software companies, Leadspace helps
marketers increase lead conversion and boost pipeline with net-new
lead discovery, account based marketing, on-demand database
enrichment and predictive lead scoring, on both the company and
individual employee level. Leadspace is trusted by more than 120
leading B2B brands including Oracle, Microsoft, Marketo,
RingCentral and BloomReach. Based in San
Francisco and Tel Aviv,
Leadspace is backed by Battery Ventures, JVP and Vertex.
www.leadspace.com
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SOURCE Leadspace