Report Evaluates OpenText's Customer Communications Management
Solution
WATERLOO, Ontario,
Feb. 22, 2017 /PRNewswire/ -- OpenText™ (NASDAQ: OTEX,
TSX: OTEX), a global leader in Enterprise Information Management
(EIM), today announced that it has been positioned as a leader in
Gartner's Magic Quadrant for Customer Communications Management
Software report, published on January 26,
2017 by one of the leading worldwide research and advisory
firms, Gartner, Inc. The report evaluated Customer Communications
Management (CCM) vendors.
According to the Gartner report, "Today's CCM market embraces a
more dynamic, interactive model: CCM applications create
personalized, on-demand communications via multiple channels, often
based on the recipient's preferences rather than the sender's."
Gartner notes that, "The CCM market is mature, yet evolving,
with some of the innovation around cloud and mobile coming from
vendors with a regional or midmarket focus… CCM providers, both
established companies and newer entrants, are adding new
capabilities for digital engagement, rich media, context awareness,
social and mobility, and cloud delivery."
"CCM solutions are vital to enabling the digital transformation
businesses need to continuously engage with their customers," said
Adam Howatson, chief marketing
officer at OpenText. "With significant focus and investment on our
CCM portfolio, we have created an integrated solution with strong
interactive capabilities from customer engagement through to
business insight to deliver personalized communications that
demonstrate an understanding of each customer's needs throughout
the entire customer lifecycle. OpenText continues to provide rich
solutions that meet today's needs and provide the flexibility to
evolve with the market."
The report also notes, "Continuous, personalized customer
engagement is a central, even urgent, priority for digital
business… As a result, application leaders in charge of CCM require
solutions that can incorporate insights about customers' behavior,
preferences and needs in order to create direct, personal and
contextualized engagement through electronic and digital
channels."
The Magic Quadrant provides a graphical positioning of four
types of technology providers, in markets where growth is high and
provider differentiation is distinct. "In terms of Ability to
Execute and Completeness of Vision, Leaders are doing well and are
prepared for the future with a clear vision. They have strong
channel partners and a presence in multiple regions; they achieve
consistent financial performance; and they offer broad platform
support and good customer support. In addition, they dominate in
one or more technologies or vertical markets. Leaders are aware of
the ecosystem in which their offerings need to fit."
Part of the OpenText Customer Experience Management (CEM) suite,
OpenText Customer Communications Management enables highly
personalized communications, created directly by business users, to
enrich customer experience and accelerate growth. With OpenText
Customer Communications Management, both business-to-business (B2B)
and business-to-consumer (B2C) organizations can create, produce,
and distribute enterprise documents on-demand and improve
interaction with customers. Simple to deploy and maintain, OpenText
Customer Communications Management delivers dynamic composition,
document process automation, and high volume output management
capabilities.
Click here to download a complimentary copy of the report.
Gartner Disclaimer
Gartner does not endorse any
vendor, product or service depicted in its research publications,
and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research
publications consist of the opinions of Gartner's research
organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with
respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About OpenText
OpenText enables the digital world,
creating a better way for organizations to work with information,
on-premises or in the cloud. For more information about OpenText
(NASDAQ: OTEX, TSX: OTEX) visit opentext.com.
Connect with us:
OpenText CEO Mark Barrenechea's
blog
Twitter | LinkedIn | Facebook
Certain statements in this press release may contain words
considered forward-looking statements or information under
applicable securities laws. These statements are based on
OpenText's current expectations, estimates, forecasts and
projections about the operating environment, economies and markets
in which the company operates. These statements are subject to
important assumptions, risks and uncertainties that are difficult
to predict, and the actual outcome may be materially different.
OpenText's assumptions, although considered reasonable by the
company at the date of this press release, may prove to be
inaccurate and consequently its actual results could differ
materially from the expectations set out herein. For additional
information with respect to risks and other factors which could
occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports
on Form 10-Q and other securities filings with the SEC and other
securities regulators. Unless otherwise required by applicable
securities laws, OpenText disclaims any intention or obligations to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.
Copyright ©2017 Open Text. OpenText is a trademark or registered
trademark of Open Text. The list of trademarks is not exhaustive of
other trademarks. Registered trademarks, product names, company
names, brands and service names mentioned herein are property of
Open Text. All rights reserved. For more information, visit:
http://www.opentext.com/who-we-are/copyright-information.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/opentext-named-a-leader-in-gartners-2017-magic-quadrant-for-customer-communications-management-software-300410884.html
SOURCE Open Text Corporation