EDINBURG, Texas, Dec. 19, 2014 /PRNewswire-USNewswire/
-- Utilizing video production and an aggressive social media
campaign, the Rio South Texas Economic Council ("RSTEC") is
promoting an informational web portal to provide a more
comprehensive view of the Rio Grande Valley of Texas. RSTEC, an organization representing the
economic and development interests of two countries and four U.S.
counties along the Texas-Mexico
border, is providing regular updates from its new service the Rio
Grande Valley Newswire. (www.rgvnewswire.com) Three videos of 5-7
minutes have been posted on topics including the potential impact
of the border energy boom, rapid response manufacturing, and a
video introducing outsiders to the region.
"We have long felt that our story has not been adequately told,"
said Keith Patridge, CEO of
McAllen's Economic Development
Corporation. "We decided to make certain that the outside world got
a more balanced view of what's happening down here on the border.
The RGV Newswire is being used by the media and thousands of other
people who want to learn about the region."
On a daily basis, the site offers original content and curated
material from other sources around the Rio Grande Valley. Patridge,
for example, records a monthly video update on economic news for
McAllen, which is posted on the
RGV Newswire. Articles and videos posted on the site cover topics
like the Burgos Basin shale play
in Mexico, developments at the new
University of Texas Rio Grande Valley,
Space X in Brownsville, the impact
of Mexico's new coast-to-coast
highway on valley imports, and the growth at the Port of
Brownsville.
"Our valley communities are really starting to take advantage of
this platform for publicity," said Alma
Colleli, Executive Director of RSTEC. "They are sending in
stories and news releases about projects and events in their areas
to help raise awareness and participation. It's been exciting to
watch the steady increase in the number of site visitors."
The RGV Newswire was launched in conjunction with a recently
completed series of town hall meetings conducted by RSTEC, which
were designed to gather citizen input on how to best promote the
valley as a desirable location to live and work.
Contact: James C. Moore
jim@bigbendstrategies.com
512.300.9232
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/new-web-portal-offers-comprehensive-information-on-rio-grande-valley-of-texas-300012768.html
SOURCE Rio South Texas Economic Council